Overview
Manager, Social Media Jobs in Mettawa, Illinois, USA at AbbVie Inc
Location: Mettawa
Company Description
Abb Vie’s mission is to discover and deliverinnovativemedicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.
Job Description
The Manager, Social Media is a member of the Channel Platforms & ContentOptimizationteam within Abb Vie’s US Commercial Digital Lab and supports delivery of social media projects across US Commercial brands.
Reporting to the Associate Director of Social Media, the Manager has responsibility for Consumer and HCP brand team social initiatives including platform strategy, new channel launches, best practices, agency support and organic publishing capabilities. This role coordinates acrosscross-functional teams, technology teams and agency partners to align and execute on projects. The team fulfills the role of social subject matter expert and internal point of contact to operationalize projects, collate best practices and align strategy and objectives to the patient journey.
This role will be a working member of Abb Vie’s Digital Lab, driving capability enablement to fulfill and execute on social media strategies as part of the omni-channel plan. The Manager will support management of the enterprise platform and processes to execute organic and coordinate paid implementation with other channel specialists.
In addition to the above-mentioned responsibilities, the Manager will support and oversee iterative creative work to social media channel and content submissions and the Material Review Process, requiring knowledge of design best practices and design software.
This role will support the strategic pull through to ensure social media initiatives are driving exceptional results, with training and support to end users with focus on executing significantly reduced end to end project delivery time frames from profile creation and content velocity to campaign completion and analysis. Also included is ownership for delivery and activation of more efficient processes including enterprise social templates, platform management and publishing tools, playbooks and best practice collation.
This role will provide capabilityleadershipand strategic support for consumer and HCP social media initiatives, including:
Social platform product strategy and direction – working closely with omni channel strategists and brand teams to identify social media priorities across franchise teams
Digital subject matter expertise and development of best-in-class operating model for fast, efficient project velocity from start to finish for social media initiatives
Social Media platform support of Khoros for organic post publishing and analytics – including identifying efficiencies and improvement in the social media organic content development and launch process
“Hands on keyboard” social channel expertise – deep functional understanding of platform ecosystems, organic and paid content and analytics. Channels include but are not limited to Facebook/Instagram, Pinterest, Linked In, Tik Tok, You Tube, Reddit, and X.
Support delivery of content on The Hub andcommunicationto teams on …
Title: Manager, Social Media
Company: AbbVie Inc
Location: Mettawa, Illinois, USA
Category: IT/Tech, Marketing / Advertising / PR
