Overview
Marketer, Digital Marketing Jobs in Bangalore, Karnataka, India at ZeOmega
Position: Performance Marketer
PRINCIPLE
JOB RESPONSIBILITIES:
1. Campaign Strategy & Planning:
o Develop and execute comprehensive performance marketing strategies to achievecompany growthgoals.
o Collaborate withcross-functional teams(Sales, Product, Analytics, Creative) to define target audiences, objectives, and messaging.
o Plan and manage budgets across paid search, display, social media, affiliate programs, and other performance marketing channels.
2. Paid Media Management:
o Oversee day-to-day management of paid campaigns across various platforms (Google Ads, Facebook Ads, Linked In,instagram etc.).
o Continuously optimize campaigns through A/B testing, bidding strategies, ad copy, targeting, and audience segmentation.
o Monitor and adjust budgets to ensure ROI and cost-efficiency.
o Implement and manage remarketing strategies to drivecustomer retentionand re-engagement.
3. Performance Analysis & Reporting:
o Analyze campaign performance data and generate actionable insights to improve results.
o Use analytics tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.) to track conversions, ROI, and other key metrics.
o Provide regular reporting on campaign performance, trends, and insights tosenior leadershipof ZeOmega and Jiva Ayush
o Create dashboards and reporting tools to visualize performance and forecast trends.
4.Optimization& Growth:
o Identify new opportunities for performance growth through market research, competitor analysis, and trends.
o Optimize landing pages, ad copy, creative assets, and offers to improve conversion rates and overall campaign performance.
o Leverage data to drive continuous improvements and increase ROI across all paid channels.
5.Collaboration&Leadership:
o Lead and mentor a team of performance marketers and coordinate with external agencies or consultants as needed.
o Work closely with creative teams to ensure ads and landing pages align with brand guidelines and are optimized for performance.
o Collaborate with product teams to align marketing strategies with product launches or feature updates.
6. Testing & Experimentation:
o Design and implement A/B tests for ads, landing pages, emails, and other marketing assets.
o Test different targeting strategies, creatives, and offers to identify the most effective approaches.
7. Budget & P&L Management:
o Manage overall marketing spend and allocate resources effectively to maximize performance.
o Ensure all campaigns remain within budget while achieving target KPIs.
Qualifications:
·
Education:
Bachelor’s degree in Marketing, Business, Economics, or related field. Advanced certifications (Google Ads, Facebook Blueprint, etc.) are a plus.
·
Experience:
2-5 years of experience in performance marketing or digital marketing, preferably in afast-paced, data-driven environment.
· Technical Skills:
o Proficient with performance marketing tools (Google Ads, Facebook Ads, Bing Ads, Linked In Ads, etc.).
o Advanced knowledge of Google Analytics, Excel, and data visualization tools (e.g., Tableau, power Bi is a must Google Data Studio).
o Strong understanding of SEO/SEM, conversion rateoptimization(CRO), and remarketing techniques.
o Familiarity with A/B testing platforms (Optimizely, Unbounce, VWO etc.) is a plus.
· Analytical Mindset:
Ability to analyze complex data sets and translate insights into actionable strategies.
·Communication Skills:
Excellent written and verbalcommunication …
Title: Marketer, Digital Marketing
Company: ZeOmega
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR, IT/Tech
