Overview
Marketing Account Director Jobs in Boston, Massachusetts, USA at RA Marketing
At Hi Marley, we’re not just a technology company – we’re on a mission to revolutionize the insurance industry with our conversational platform that makes
communication
simple, efficient, and delightful. Built for carriers, powered by SMS, and designed by insurance experts, Hi Marley connects people through seamless, friendly conversations that save time, money, and hassle. Our platform helps insurance carriers strengthen customer relationships while streamlining operations.
With a focus on
collaboration
, coaching, and powerful analytics, we deliver the insights insurance teams need when they need them – creating a smooth, frictionless experience for customers along the way.
We are seeking a highly motivated and experienced Product Marketing Manager to join our
dynamic
marketing team, furthering our mission of making insurance more lovable by improving the engagement approach between policyholders and their insurance carriers with our AI-enabled, conversational platform. Reporting to the lead of Product Marketing, this individual will be responsible for developing and executing strategic marketing initiatives to drive awareness, adoption, and retention of our products.
The ideal candidate possesses a strong blend of marketing expertise and technical acumen with a deep understanding of B2B SaaS and/or P&C insurance landscapes. We thrive on
teamwork
and shared enthusiasm, which is why this role involves joining us in the office for two days each week.
What You’ll Do:
• Understand customer needs through interaction with internal Subject Matter Experts, market and competitive analysis, research, interviews, and product usage data. You’ll use this understanding to impact strategy, influence product roadmap priorities and develop compelling sales collateral.
• Follow and analyze market trends to develop positioning and messaging that speaks to our prospects and customers.
• Be the expert on our buyer and the buying group as well as the organizational and market dynamics that exist.
• Work closely with Growth, Customer, Operations and Product teams to develop key messaging and value proposition for new products and features.
• Work alongside Product, Solutions Consulting and
Customer Care
teams to develop enablement assets that will communicate the value of our offering internally and externally.
• Work closely with the Customer Success team to ensure that release highlights, maintenance windows and customer notifications are sent in an accurate and timely manner to the Hi Marley customer base.
• Work with other members of the Marketing team to craft compelling messaging and create marketing campaigns that align with the buying process.
• Support product launches/releases by orchestrating the different functional teams to ensure release readiness is complete and that the product is delivered on schedule.
What We’re Looking For:
• Ability to laugh at your mistakes, recognize when a team member might need a word or two of encouragement and appreciate that while we might aim for perfection; it’s often the enemy of “Getting $%!^ Done”.
• 1-3 years of product marketing or relevant experience preferred.
•
Proven track record
working with an enterprise sales model (large deals, long sales cycles and large …
Title: Marketing Account Director
Company: RA Marketing
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, Business
