Overview
Marketing Analyst Jobs in Remote at Inizio Evoke
Paid Search Marketing Specialist (Remote)Location: Fully Remote
Job Type: Full-Time
About the Role
We are seeking a Paid Search Marketing Specialist with 5-8 years of experience to grow and optimize our paid search campaigns. This role is ideal for a data-driven marketer with strong experience in Microsoft Ads and Facebook Ads, along with some Google Ads exposure. The ideal candidate will have experience both launching new campaigns from scratch and scaling large-budget campaigns in a B2C lead generation environment.
Key Responsibilities
Campaign Strategy & Execution – Develop, launch, and optimize paid search and social media campaigns across Microsoft Ads, Facebook Ads, and Google Ads.
Budget Management – Manage and scale ad budgets effectively to maximize ROI and lead quality.
Data Analysis & Optimization – Use Google Analytics and other tools to track performance, analyze trends, and adjust campaigns based on data insights.
A/B Testing & Landing Page Optimization – Execute tests on ads, landing pages, and bidding strategies to improve conversion rates. VWO experience is a plus.
Creative Development – Design ad creatives as needed (simple graphics, ad copy, and variations). Coordinate with third-party vendors like Fiverr for additional creative needs.
Audience Targeting & Segmentation – Leverage remarketing, first-party data, and advanced audience segmentation to enhance performance.
Reporting & Insights – Build detailed reports and dashboards to track campaign performance, KPIs, and data-driven recommendations.
Collaboration – Work cross-functionally to align campaign strategies with business goals.
Qualifications & Experience
Minimum of 6 years of experience in paid search marketing, with strong expertise in Microsoft Ads and Facebook Ads.
Proven experience growing campaigns from scratch and managing large ad budgets.
Google Ads experience is a plus.
B2C lead generation experience required; health insurance vertical experience is a plus.
Strong proficiency in Excel (pivot tables, vlookups, data analysis). SQL experience is a plus.
Google Analytics expertise (our primary tracking platform).
VWO (Visual Website Optimizer) experience is a plus.
Ability to develop ad creatives independently and work with third-party vendors for additional creative needs.
Highly analytical and data-driven, with a strong ability to interpret data and make strategic decisions.
What We Offer
Fully remote work environment with flexible scheduling.
Competitive salary based on experience.
Opportunity to work with large budgets and cutting-edge ad strategies.
Access to data-driven insights, tools, and optimization platforms.
Autonomy to own and scale campaigns in a fast-moving B2C lead generation space.
If you’re an experienced paid search marketer looking to take ownership of high-budget campaigns and drive measurable results, apply today!
Job Type: Full-time
Pay: $80,000.00 – $100,000.00 per year
Schedule:
10 hour shift
8 hour shift
Day shift
Monday to Friday
Work Location: Remote
Title: Marketing Analyst
Company: Inizio Evoke
Location: Remote
