Overview
Marketing Analyst – Brand Strategy Jobs in Kearney, NE at Buckle
Business Unit Overview:
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand:
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.
Location Description:
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:
Reporting to the Director of Insights & Strategy, the Senior Manager will manage all research efforts in support of the Post Grocery business, including iconic cereal brands: including Honey Bunches of Oats®, PEBBLES®, Grape-Nuts®, Honeycomb®, Oreo Puffs®, Premier Protein® and Malt-O-Meal® cereal. This role will specifically support Better Oats® oatmeal, Peter Pan® peanut butter and natural & organic cereals.
This is an exciting time to be in consumer insights & strategy at Post Consumer Brands. You’ll have access to a wide variety of established research partners and foundational research AND have a hand in shaping best practices for the insights team. You’ll work with a talented team of researchers AND have a seat at the table with senior leaders who lean on you for marketing and business strategy.
Your primary responsibility will be partnering closely with a select group of iconic brands to drive brand and category growth strategies. You’ll provide strategic insights and counsel to senior leaders, ensuring consumer perspectives shape our decisions from identifying white space for a new innovation, to optimizing the next marketing campaign to determining a multi-year strategic plan.
Working cross-functionally, you’ll translate consumer needs into actionable insights that inform our product portfolio and innovation strategy. You will lead strategic market research initiatives, leveraging multiple data sources and internal/external partners to deliver insights that give PCB a competitive edge.
This role will require the high-level thinking of a seasoned thought leader, combined with attention to detail for key deliverables.
Primary Duties
Strategic Advisor: Serve as a trusted strategic advisor, connecting consumer insights to business strategy. Influence cross-functional teams by bringing consumer-centric perspectives into critical decisions to inform innovation, renovation and marketing communications work.
Market Research Expert: Lead the end-to-end process of consumer research, including design, execution, analysis, and reporting. Expert in both quantitative (e.g., conjoint, MaxDiff, segmentation, concept testing) and qualitative methods (e.g., focus groups, virtual interviews). Manage external partners and conduct research in-house as needed.
Driven Thought Leader: Have a strong sense of curiosity and desire to seek opportunities to self-educate on new methods. Help the business be forward-looking with an eye toward upcoming category trends and cutting-edge research methods.
Strong Communicator: Deliver clear, engaging, and impactful insights tailored effectively for both technical and non-technical stakeholders. Adjust communication style appropriately based on audience seniority, fostering empathy and understanding across the organization.
Working Location: Hybrid
This role is located at the Lakeville, MN Corporate office
Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Perks of Working at Post Consumer Brands
Positive culture sustained through committed team members who strive for excellence
Annual performance bonus
Generous paid-time off (PTO) plans including paid holidays
Competitive medical, dental, and vision benefits
Company-paid life insurance
Company-paid and electable leave programs
401k participation with 6% dollar-for-dollar match
Tuition reimbursement available
Wellness program with quarterly cash payout
Qualifications:
Requirements:
Bachelor’s degree in Marketing, Analytics, or a related field; MBA preferred.
8+ years of experience in consumer insights, market research, or related analytics and research roles.
Strong proficiency in qualitative and quantitative custom research methodologies (e.g., surveys, focus groups, segmentation, ethnographic studies).
Strong working knowledge of syndicated data, purchase data, and analytics tools (e.g., NielsenIQ, Circana, 84.51, Numerator).
Ability to champion consumer empathy and inspire curiosity, deepening organizational understanding of consumers and the competitive marketplace.
Excellent communication, storytelling, and presentation skills, capable of synthesizing complex data into compelling narratives that drive business actions.
Strategic thinker with strong business acumen, capable of linking consumer insights directly to strategic initiatives and broader business goals.
Strong cross-functional collaborator, with a proven ability to drive consumer-centric decisions across marketing, R&D, sales, and innovation teams without direct authority.
Demonstrated leadership experience managing direct reports or cross-functional project teams. Be able to coach others, mentor junior staff and set a clear vision
Action-oriented mindset, proactively identifying knowledge gaps, and initiating research to address them.
Global market research experience, including conducting research outside of the US, is preferred.
Ability to independently scope, manage, and execute research projects from inception to completion, including vendor selection, budget management, and timeline adherence.
Prior experience with natural & organic food brands is a plus.
Title: Marketing Analyst – Brand Strategy
Company: Buckle
Location: Kearney, NE
