Overview
Marketing Analytics Lead Jobs in London, England, UK at Nabla
Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 18 countries (and counting!).
Named one of the World’s MostInnovativeCompanies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and moreeco-friendlyalternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.
Be part of anexcitingand growing international adventure that will change the way the world consumes tech.
ABOUT THE ROLE:
We are looking for a strategic and highly skilledMarketing Analytics Leadto drivedata-driven decision-makingin our marketing initiatives. You will leverage your expertise in Marketing, Data analytics, martech & media tracking to unlock actionable insights and scale marketing strategies. This role is ideal for an analytical leader passionate about marketing data,cross-functional collaboration, andinnovation.
A proven record in impact measurement—such as evaluating multi-channel campaign effectiveness—is essential. If you thrive on crafting scalable data strategies and influencing decisions through analytics, keep reading—you’re in the right place.
YOUR MISSION (IF YOU ACCEPT IT):
Marketing Analytics:
Serve as the primary analytics partner for marketing managers, collaborating on our incrementality platform, measurement frameworks and data-driven strategies.
Translate complex datasets into actionable insights, clearly presenting recommendations tosenior leadership.
Martech & Data Collection:
Challenge our Mar Tech setup to collect, process and leverage marketing insights.
Lead media tracking efforts to measure campaign effectiveness and ensure optimal ROI across channels.
Ensure data quality, accuracy, and scalability while maintaining robust workflows.
Analytics Engineering:
Lead analytics engineers to build and optimize scalable data pipelines in Big Query and support marketing analytics needs.
Stakeholder Management:
Partner with marketing, tech, product, andcross-functional teamsto align data opportunities with business objectives.
Maintaineffective communicationwith stakeholders to ensure the delivery of data-driven solutions.
Leadership
:
Cultivate the data culture anddata-driven decision-makingacross the organisation.
Lead and mentor a team of analysts, data scientists & analytics engineers to foster a high-performance culture.
YOU ARE IN THE RIGHT PLACE IF:
Minimum 7 years of experience in marketing analytics with proven experience in building & scaling incrementality platforms, brand measurement and media efficiency frameworks.
Comprehensive knowledge of marketing strategies, including performance channels interactions, brand media, and online/offline activations.
Strong understanding of web tracking and tagging strategy and implementation (GA, GTM, attribution).
Proficiency with Mar Tech systems and their role in marketing analytics (CDP, CMP, Analytics tools, CRM platforms, MMP…).
Strong ability to managecross-functional teamsand collaborate withdiversestakeholders.
A proactive,results-drivenapproach to tackling analytics challenges in afast-paced environment.
Knowledge of data science applications for marketing, such as predictive modeling or clustering.
…
Title: Marketing Analytics Lead
Company: Nabla
Location: London, England, UK
Category: Marketing / Advertising / PR, IT/Tech
