Overview
Marketing Analytics Specialist/Remote Jobs in Tampa, Florida, USA at Terminix International
Position: Â Marketing Analytics Specialist (Remote)
Benefits Start Day 1 for Full-Time Colleagues – No Waiting Period!
For more information about our benefits, see below!
We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world’s leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to “protect people, enhance lives, and preserve the planet.”
Thepurposeof this role is to leverage data to optimize marketing strategies, improve customer acquisition, and enhance user experience. This role will collaborate withcross-functional teamsto analyze marketing performance, provide actionable insights, and drive ROI.
Key Responsibilities
Data Analysis and Insights:
Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs.
Support development and implementation of data-driven marketing strategies to achieve business objectives.
Support A/B tests and other experiments to optimize marketing campaigns and website performance.
Develop Learning plans that allow for systemic improvement in website performance.
Dashboarding and Reporting:
Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders.
Develop comprehensive reports on marketing performance and ROI.
Ability to tell a story through the analysis of data.
Collaboration
and
Communication
:
Collaborate with marketing teams to align on data requirements and insights.
Partner with technology and product teams to ensure data accuracy and accessibility.
Communicate complex data insights to both technical and non-technical audiences.
Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns.
Key Performance Indicators:
Actual vs Projected Sessions.
Actual vs Projected Conversion rates.
Explanation of variance in performance due to marketing.
Required
Skills and Experience:
5+ years of analytics experience.
2+ years of digital analytics.
Proficiency in data analysis tools (e.g., SQL, Python, R).
Experience with data visualization tools (e.g., Power BI, Tableau).
Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email).
Experience with web analytics tools (e.g., Google Analytics).
Strongproblem-solvingandcritical thinkingskills.
Excellentcommunicationand presentation skills.
Ability to work independently and collaboratively.
Preferred Qualifications:
Experience with statistical modeling techniques.
Knowledge of data warehousing and ETL processes.
Experience with machine learning and AI.
Formal
Education
, Qualifications or Training:
Bachelor’s degree in Marketing Analytics, Data Analysis or a quantitative discipline, or similar experience.
Background in data science helpful but not required.
Certification in SQL/Python and/or R a plus.
By joining our team, you will have the opportunity to:
Work with a talented team of data analysts and marketers.
Make a significant impact on the business.
Continuouslylearn and growyour skills.
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with o…
Title: Marketing Analytics Specialist/Remote
Company: Terminix International
Location: Tampa, Florida, USA
Category: Marketing / Advertising / PR, IT/Tech
