Overview
Marketing and Client Care Representative Jobs in Boiling Springs, Spartanburg, SC at Pet’s Favorite Vet
The Brand Managers is responsible for ensuring that the products, services, and product lines that fall under their domain resonate with current and potential customers and is in line with the brand strategies and message of each respectively. To do so, this individually must continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They also implement all aspects of the outfacing marketing both B2B and B2C to include but not limited to ad buying and placement, asset creation (visual and literary), and public appearances and announcements made by employees and affiliates. Reporting to the Marketing Director, Brand Managers serve as the point-person for developing, implementing, and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
Responsibilities:
Maintain a company’s public image through the implementation of marketing initiatives
Build relationships with influencers, journalists, and media outlets
Oversee social media accounts and ensure brand consistency
Evaluate, schedule, and manage personnel for all upcoming events
Make decisions about the cost of branding and analyzing trends in customer spending
Manage and develop P&L and driving market growth
Interact with the Finance Dept. to finalize Annual Marketing Budget
Communicate with company executives, marketing personnel, and public figures
Complete research into industry trends and public perception
Aid in the creation of marketing and advertising campaigns to strengthen brand identity
Develop custom marketing and advertising strategies
Create designs and layouts for media outlets
Write pitches, blog posts, product descriptions, and articles
Conduct meetings with potential partners and customers
Oversee marketing staff
Assist in managing relationship with affiliate marketing company
Summarize Weekly Open Projects
Have a working knowledge of all products and the ability to speak to customers and media about said products
Provide Marketing support for travel events to include up to 25% travel
Assist in catalog creation
Attend and participate in tradeshows throughout the year as directed
Qualifications & Knowledge Required
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. These requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Associate’s or Bachelor’s degree in marketing or business or related field experience of 5 years
Firearms Experience and/or knowledge required
Expert knowledge of marketing and related subjects (advertising, market research, consumer behavior, marketing analytics)
Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
Strong organizational skills and ability to work independently
Business savvy
Leadership characteristics
Excellent written and verbal communication skills
In-depth understanding of the company’s current products and future concepts
A willingness to listen
Ability to think creatively and innovatively
Budget-management skills and proficiency
Analytical skills to forecast and identify trends and challenges
Proficiency with Microsoft Office Suite and internet navigation
Must be able to multi-task
Excellent attention to detail
Ability to prioritize workload and handle multiple assignments in a timely manner
Title: Marketing and Client Care Representative
Company: Pet’s Favorite Vet
Location: Boiling Springs, Spartanburg, SC
