Overview
Marketing and Communications Coordinator Jobs in El Paso, TX at Raiz Federal Credit Union
FL Consulting Group LLC is the Staffing Manager of Flora Craft Brands (www.floraarbor.com), an IL-licensed craft cannabis grower and infuser. Flora is a commercial cannabis cultivator and processor that blends process and technology together for a superior product. With over 100+ years of combined experience in the cannabis industry, our team prides itself on creating exceptional offerings and developing personal relationships with Dispensaries around the state of Illinois. Flora is the exclusive licensee for Jim McMahon’s Revenant brand, Napalm by Xzibit, TICAL by Method Man, and Royal Tree by King Louie.
Job Summary: Flora is seeking a Marketing Content Creator and Coordinator to support the Sales and Marketing department in a dynamic role, primarily focused on content creation, social media management, and writing that requires you to execute and manage various initiatives for our brand(s). The Marketing Content Creator and Coordinator will be a pivotal role for our team, assisting in primary and secondary market research to target areas of opportunity and risk, assisting in creating and executing marketing plans, and managing various B2C initiatives to support the company. They will manage content creation, social media, branding events, promotions, website, and creative. This position will support vendor days, meet and greets, budtender events, and brand events.
We are a small team and we must have a team-oriented culture with personal accountability and responsibility. You will be expected to work closely with our Sales and Operation Teams to coordinate efforts to make sure product quality is premium and the customer experience is exceptional.
We are looking for team members with experience with the cannabis industry and we are constantly investing time and training in our employees. We are looking for high energy people with strong work ethic, steller communication skills, and the ability to work as a team and hold themselves accountable.
Essential Functions:
– Assist the Sales and Brand Manager in the development and implementation of marketing and advertising strategies and campaigns with quantifiable goals and metrics that measure the effectiveness of the campaigns, build brand awareness, support product launches and product sales, and improve future efforts. Actively communicate objectives, timeline status and setbacks to Marketing Manager, as well as solicit feedback, guidance, and input from the same.
– Assist Sales and Brand Manager in managing social media scheduling and engagement, establish an ongoing social media content calendar including social media posts, reels, weekly product drops, newsletters, and emails. Capture content at facility and company events. Provide campaign based, and monthly analytics reports to Marketing and Brand Manager.
– Conduct market research, including primary market research, and keep up with industry trends. Provide actionable intelligence to the Sales team and Marketing Manager on opportunities and threats in the marketplace that help facilitate sales and the launch of future products.
– Create reports based upon key metrics to evaluate the success of the company’s marketing initiatives.
– Assist the Sales and Brand Manager in the planning and execution of events including expos, trade shows, popups, and corporate events/initiatives.
– Work with Sales and Brand Manager to ensure visual and message uniformity across all company materials, including digital content, marketing collateral, training materials, and other printed and digital assets.
– Develop, procure, and maintain merchandise inventory.
– Assist Sales and Brand Manager in the development of standard operating practices for the Marketing Department.
– All other duties as requested.
Basic Qualifications:
– Digital Marketing, including social media management: 5-10 years (required)
– Marketing: 10+ years (preferred)
– Cannabis Industry Experience: 1 year (preferred)
– Bachelor’s Degree: Marketing or equivalent (preferred)
– Strong writing skills.
– Strong written and verbal communication skills in a professional/public setting
Qualifications Include:
– Teamwork – Contributes to building a positive team outlook; puts success of the team above own interests.
– Ethics – Treats people with respect; possesses extreme integrity and dependability; willing to strictly follow data protection procedures.
– Language Skills – Ability to read, analyze, and interpret reports and incidents; ability to effectively present information to management; capable of communicating clearly and effectively, in both written and oral communication, with supervisor, clients, staff, vendors, or any other subject.
– Organizational Support – Follows policies and procedures; comfortable and proficient in creating and filing reports; possess excellent communication skills (verbal and written).
– Quality Control – Demonstrates accuracy and thoroughness; monitors own work to ensure quality; possesses the ability to review the work of others in an objective manner.
– Computer skills – Proficient in personal computer skills including electronic mail, record keeping, spreadsheets, and typing; and above-average knowledge of Microsoft Office including: Outlook, Excel, Word, SharePoint, OneDrive, Skype, and Flow; proficient using a MAC laptop and/or tablet.
PERFORMANCE REQUIREMENTS / WORK ENVIRONMENT
Team Members must act in a manner reflective of the company culture of high moral standards, innovation and continuous evolution, trust in the TEAM, continuous improvement, and sustainable relationships. Successful operations will THRIVE based on good communication and Team Member collaboration.
Applicants must have good communication skills, interact professionally, and work effectively with others. All TEAM members should be receptive to feedback and coaching and are encouraged to voice concerns or constructively make suggestions.
Applicants must adhere to company rules, regulations, attendance/tardiness policies, and procedures of the company and the cultivation department, including, but not limited to Smoke-Free Campus, Lunch, and Cell Phone Access policies.
Job Type: Full-time
Pay: $55,000.00 – $65,000.00 per year
Benefits:
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Application Question(s):
Please provide Wage Requirements. No responses will not be contacted.
Please provide a link to your portfolio to showcase some of your work. No responses will not be contacted.
Work Location: In person
Title: Marketing and Communications Coordinator
Company: Raiz Federal Credit Union
Location: El Paso, TX
