Overview
Marketing and Communications Manager Jobs in Canton, OH at Workforce Initiative Association
Department
Marketing
Classification
Non-Exempt
Location
Carpinteria Headquarters
Position Type
Part Time
Description
The Social Media Coordinator is responsible for supporting PlanMember’s strategy to build and maintain an effective presence across social media platforms. Working collaboratively with the Content Marketer, Marketing Team, and other stakeholders, the social media coordinator will utilize PlanMember’s social media automation platform (Hearsay) to create and publish high-quality content.
This is a part/time position of 20 hours per week.
Salary Range:
Starting salary is between $30.00 and $35.00 per hour, however, it is ultimately determined by the scope of the position the candidate’s relevant experience, credentials/certifications and internal equity.
Location Information: On-Site at our Carpinteria, CA Headquarters
Essential Job Function: This is NOT an Essential Job Function “Essential Staff” position.
Responsibilities
Major Duties and Responsibilities:
Content Development
Collaborates with Content Marketer to understand PlanMember’s content strategy and target audiences, including the on-going refinement of said strategy
Develops and posts content across social media platforms that is aligned with the company’s brand voice and marketing/business objectives, and is tailored to specific audiences
Works with Creative Services to produce multimedia content (graphics, videos, etc.) that is consistent with established brand standards
Maintains a social media content calendar that reinforces annual strategy and KPI goals
When necessary, attend events and produce live or post-event social media content
Optimizes social media profiles for corporate accounts (all platforms)
Collaboration
Executes strategies to grow PlanMember’s key audiences on social media
Implements best practices & experimental tactics to improve brand awareness and engagement
Engages regularly with social media posts PlanMember is tagged/mentioned in
Replies to relevant likes, comments, etc. from our audience
Project Management
Secure content approvals from all stakeholders
Submit all social media content for Compliance department review and approval; revise content as needed
Reporting & Research
Cultivates a deep understanding of PlanMember’s target audiences, the competitive landscape, and social media marketing trends
Leverages social media automation platform (Hearsay) and audience behavior insights (Hearsay, Hootsuite, Brandwatch) to develop relevant and engaging content, optimal post schedule, etc.
Qualifications
Competencies Required
Information Seeking
Deep understanding of social media channel best practices & requirements
Deep understanding of content format best practices & requirements
Creativity and Innovation
Creative storyteller with the ability to brainstorm and contribute fresh ideas; can turn complex business needs into highly engaging social content across all platforms & formats
Analytical Thinking
Strong interpersonal and communication skills
Learning Agility
Quality Focus
Time management
Education
Bachelor’s degree in business, marketing, advertising, PR preferred OR work experience in related field with equivalent work experience
1-3 years of experience managing social media for a brand, preferably within the financial services industry
Experience with Hearsay or similar social media automation platform a plus
Experience with social media management tools and analytics platforms
Hearsay Social, Hootsuite, Canva, Brandwatch preferred
Experience creating and editing video for social media plus, not required
Familiarity with paid social media advertising a plus, not required
Basic understanding of social media analytics and reporting
To Apply
Submit your resume and portfolio for consideration
Title: Marketing and Communications Manager
Company: Workforce Initiative Association
Location: Canton, OH
