Marketing and Communications Officer

Overview

Marketing and Communications Officer Jobs in Abu Dhabi, UAE/Dubai at Sheikh Shakhbout Medical City

Job Title:

Marketing and Communications Officer Vacancy:  1 Vacancy Nationality:  Any Nationality

Job Description

Brand Development,

Promotion

and Protection  Creates engaging written content for all of SEHA’s marketing and branding activities. These channels may include ATL & BTL advertising, social media, digital and/or internal. Familiarize yourself with each organization’s brand ideals and website to create content that supports their objectives and desired identity. Stay

up-to-date

with the latest industry trends. Produce error-free content that adheres to the company’s style guidelines, consistent with SEHA’s tone and vision.

Marketing Activities Ability to conceive fresh and appealing ideas for new content that establishes or supports the company’s brand. Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials. Propose copy concepts and present underlying strategic thinking to marketing and

communication

manager and director. Liaise with Designers to enrich text with visual aids, like images and charts.

Cooperate with the marketing team to create web content and monitor its effectiveness over time. Use SEO practices to optimize articles and increase visibility.  Communications Activities Plan and implement editorial calendar. Prepare and publish articles that describe our company and products. Write clean, concise, well-polished content. Research industry-related topics and identify gaps in our content. Shape language and tone used in sales emails, banners and brochures.

Ensure all content is

up-to-date

. Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year. Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company. Determine sources for content creation (both internal and external).

Minimum Requirements

Required:

Bachelor’s degree in Marketing and Communications, Journalism, Business Administration or other related field. Desired:  Master’s degree in Digital Marketing or Masters of Business Administration preferred. Company Industry Medical Medical Devices  Department /

Functional Area

Marketing Brand Management Marketing Research Digital Marketing   #J-18808-Ljbffr

Title: Marketing and Communications Officer

Company: Sheikh Shakhbout Medical City

Location: Abu Dhabi, UAE/Dubai

Category: Marketing / Advertising / PR, Creative Arts/Media