Overview
Marketing and Community Liaison Jobs in Colorado Springs, CO at Wellcare Inc
Marketing and Community Liaison Job Description
WAGE: $49,920.00 $54,995.20 annually
HOURS: Candidate must be flexible in the hours they work.
DAYS: Monday through Friday, occasional evening and weekend may be required as needed
ROLE SUMMARY:
In this role, the Community Liaison will be responsible for, but not limited to, having a positive, professional attitude with the ability to develop and foster partnerships in person with doctors, clinics, practices, and other community organizations. This person will be implementing goal directed marketing plans to ensure client base growth month over month, and facilitating brand awareness in the community for WellCare, Inc. This role also includes logistically preparing for marketing events including but not exclusive of event staging, promotion, developing strategic alliances with community leaders, prospects and developing collaborative partnerships with other community organizations. Accepts assignments from WellCare in good faith with full intention of fulfilling responsibility to clients and company. This person will be organized, driven, and compassionate, with a willingness to be part of a positive and fun team!
Key responsibilities:
Marketing Strategy Development
Develop, implement, and track marketing strategies focused on promoting our services and resources.
Analyze market trends and competitor activities to identify opportunities for innovation and growth.
Manage monthly, quarterly and annual budget for marketing supplies and events.
Marketing Materials
Generate engaging and informative content for various platforms, including social media, website, blogs, and print materials.
Produce and manage a quarterly newsletter, including writing articles and designing layouts. This would be used to distribute in community.
Manage and update website to reflect new marketing material, blogs, events and employee census.
Manage social media accounts, Facebook and Instagram with a minimum of one post a week. Set up approved marketing campaigns to increase awareness of services and resources.
Collaborate with the clinical team to highlight success stories and testimonials that showcase the impact of our services to promote on social media.
Manage WellCares public relations efforts, including drafting press releases and handling media inquiries.
Community Engagement
Build and maintain relationships with community organizations, schools, healthcare providers, and referral sources.
Represent the organization at community events, health fairs, and other promotional activities.
Identify and pursue opportunities for partnerships and sponsorships that align with WellCares mission and values.
Assist in the development and execution of targeted outreach programs to undeserved and special needs populations.
Be a representative for WellCare and sister companies at sponsored events.
Brand Management
Ensure all marketing materials and communication align with WellCare brand guidelines and values.
Maintain consistency and integrity of WellCare brand messaging across all marketing materials.
Manage and maintain website to reflect WellCare brand standards.
Reporting and Analysis
Work with clinical team to determine openings to market efficiently to promote hiring of departments.
Prepare report of marketing activities and campaign performance and other relevant metrics.
Provide insights and recommendations for continuous improvement.
The responsibilities listed do not encompass the whole role as projects and tasks will vary on the company needs.
This position does require some digital marketing and would be responsible for our social media and website, etc.
This position will be the Community Liaison for WellCare and will have boots on the ground daily. This person is expected to be out in the community building referral sources face to face. We are looking for someone that has this type of community liaison / marketing experience.
REQUIREMENTS:
Bachelors degree in Marketing, Communications, Public Relations or a related field.
At least 2 years of experience as a Community Liaison in a Therapeutic and/or Clinical setting preferred.
Experience with building in person referral sources.
Experience with marketing in person to doctors, daycares, clinics, practices, etc.
Experience with in person after hour marketing events, lunch and learns, etc.
Knowledge of Colorado Springs community and local healthcare landscape is a plus.
Proven ability to manage multiple projects and meet deadlines.
Passion for pediatric healthcare and commitment to promoting the well-being of children and families.
Must have excellent written and oral communication skills.
Must be proficient in technology usage with programs like Microsoft, Canva and sales/marketing programs.
Must be able to work independently and as a team player.
Great customer service skills.
The Equal Employment Opportunity Policy of WellCare, Inc. is to provide a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.
Job Type: Full-time
Salary: $49,920.00 $54,995.20
Schedule:
Monday through Friday, occasional evening and weekend may be required as needed.
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Title: Marketing and Community Liaison
Company: Wellcare Inc
Location: Colorado Springs, CO
