Overview
Marketing and Demand Generation Manager Jobs in Austin, TX at Red Fan Communications LLC
About Red Fan Communications: Red Fan Communications is an award-winning B2B tech PR and communications firm in Austin, Texas. We partner with technology companies to create and execute strategic communications programs that drive business results.
Position Overview:
Red Fan Communications seeks a strategic marketing leader who will orchestrate our complete brand experience while driving growth through sophisticated digital marketing and high-touch demand generation. This role requires advanced Hubspot expertise, strong writing capabilities, and a deep understanding of the B2B tech sector. The ideal candidate will seamlessly integrate digital and personal touchpoints to establish Red Fan as the premier tech PR partner in our market.
This Position Offers:
Opportunity to shape agency growth
Creative freedom in brand building
Leadership role in marketing strategy
Integration of digital and traditional marketing
Work with innovative tech companies
Collaborative agency environment
Potential to lead and manage the Business Development team.
$75K to $85K base salary, plus target 13-14% annual bonus, tied to new business development and company performance.
Core Responsibilities:
Marketing Technology & Lead Generation:
Lead all aspects of Hubspot implementation, optimization, and reporting
Design and execute sophisticated customer journeys and nurture campaigns
Create and optimize conversion-focused digital advertising campaigns across platforms
Leverage intent data and analytics to drive strategic marketing decisions
Generate actionable insights to inform campaign optimization
Maintain Hubspot certification and stay current with platform capabilities
Partnering with Business Development Associate to create and implement sales strategies
Analytics & Performance Management:
Monitor and analyze metrics across multiple platforms including Google Analytics, Looker, Google Ads, and Facebook/Meta Ads
Drive data-informed decisions based on cross-platform analytics
Create comprehensive performance reports integrating multiple data sources
Identify trends and opportunities through multi-platform analysis
Implement tracking improvements to enhance reporting accuracy
Take decisive action based on performance metrics to optimize campaigns
Provide regular insights and recommendations based on analytics data
Ensure proper tracking setup across all marketing initiatives
CRM Database Excellence:
Maintain pristine Hubspot CRM database aligned with target client profiles
Establish and enforce data hygiene protocols for contact and company records
Implement systematic contact and company property structures
Create and maintain company scoring criteria based on ideal client attributes
Regularly audit and clean database to ensure data accuracy
Set up and manage automated data enrichment processes
Create segmentation strategies based on company characteristics
Establish protocols for identifying and merging duplicate records
Train team members on proper data entry and maintenance procedures
Monitor database metrics and maintain data quality reports
Content & Brand Strategy:
Develop compelling content that resonates with B2B tech leadership
Drive website strategy and continuous improvement
Create thought leadership content showcasing our expertise
Ensure consistent brand voice and messaging across all channels
Write sophisticated campaign content for multiple touchpoints
Oversee development of case studies and client success stories
PR & Marketing Integration:
Partner with PR team to amplify agency news and thought leadership
Create marketing assets that complement PR initiatives
Support media opportunities through strategic content distribution
Integrate PR wins into marketing campaigns and nurture programs
Collaborate on combined PR and marketing calendar
Ensure rapid promotion of media coverage across all channels
Brand Experience & Events:
Design and execute memorable client appreciation programs
Orchestrate engaging on-site agency events
Identify and maximize strategic sponsorship opportunities
Create meaningful experiences at industry events
Develop creative referral network engagement initiatives
Manage holiday gift program for clients and partners
Budget & Resource Management:
Oversee comprehensive marketing and events budget
Manage relationships with external creative and technical partners
Allocate resources across digital campaigns, events, and sponsorships
Track ROI across all marketing initiatives
Make strategic investments in brand-building opportunities
Coordinate with freelancers and agencies as needed
Required Qualifications:
Ideal Candidate Will Demonstrate:
Strategic thinking in brand development
Excellence in relationship-building
Strong writing and communication skills
Data-driven decision making
Creative problem-solving ability
Meticulous attention to database quality
Experience with B2B tech company categorization
Understanding of ideal client profiling and scoring
Detail oriented, organized project management expertise
Experience:
Current Hubspot certification with demonstrated advanced platform expertise
Proven experience creating integrated B2B marketing campaigns
Strong writing abilities with B2B tech focus
Track record of successful event planning and execution
Excellence in budget and project management
Proven experience maintaining large-scale CRM databases
Strong understanding of B2B data management best practices
Demonstrated experience with marketing analytics platforms
Track record of data-driven campaign optimization
Proven ability to translate metrics into actionable insights
5+ years B2B marketing experience
Bachelor’s degree in Marketing, Communications, or related field
Technical Skills:
Advanced Hubspot mastery and CRM administration
Digital advertising platform expertise
Google Analytics expertise
Looker data platform proficiency
Google Ads campaign management
Facebook/Meta Ads platform mastery
Cross-platform analytics and reporting
Performance tracking implementation
Data visualization and reporting
Analytics and data analysis capabilities
Database management and optimization
Data enrichment and cleansing tools
Contact and company property management
Custom field and workflow creation
Advanced filtering and segmentation
Content management systems
Social media management tools
Basic design tools
To Apply: Please submit:
Resume including current Hubspot certifications
Marketing portfolio demonstrating:
Writing samples for B2B tech audience
Campaign results and metrics
Event planning successes
Brand building initiatives
Database management experience
Analytics implementation examples
Cover letter explaining your approach to creating meaningful brand experiences and driving agency growth
Equal Opportunity Employer
Location: Austin, Texas, North University area, onsite, not remote.
Employment Type: Full-time Salary commensurate with experience and proven track record of success.Job Type: Full-timePay: $75,000.00 – $85,000.00 per year
Title: Marketing and Demand Generation Manager
Company: Red Fan Communications LLC
Location: Austin, TX
