Overview
Marketing and Membership Director Jobs in Fort Worth, TX at LA Fitness
Are you a proactive, impatient and an amiable communicator? Do you have the ability to read people and situations effectively? Can you take difficult situations involving people and convert the unfriendly atmosphere to a more civil environment? Do you find yourself easily bored with repetitive tasks?
As an Outreach Marketing Specialist, you will be responsible for cultivating and maintaining positive relationships with stakeholders, including patients, referring offices, prospective offices, study club members, hygienists, doctors, assistant hygienists, office managers, businesses, schools, and healthcare providers. Your primary goal will be to promote our services, increase brand awareness, and help drive New Patient Referrals.
Responsibilities:
Outreach & Community Relations: Executes community outreach campaigns and programs to educate stakeholders about our services. Routinely seeks out opportunities to promote ROOT Periodontal & Implants Center. Coordinates timely and accurate responses and information to stakeholder groups via social media, text, email and phone.
Solution Presentation: Develop and presents general presentations demonstrating ROOT’s services.
Referral Marketing: Serve as a liaison between the ROOT and referring/prospective offices, attending local events, open houses, fairs, and meetings to represent the company.
Sponsorship Acquisition: Coordinate sponsorships, donations, and participation in dental events to enhance visibility and goodwill.
Marketing Promotions & Collateral: Collaborate with marketing team to create promotional materials, referral gifts, and social media content aligned with community engagement initiatives.
Market Insights: Monitors new offices/doctor changes. Stays informed of industry trends, market dynamics, and competitor activities.
Event Planning: Assist with special events, Lunch & Learns, study Clubs, VIP dinners, health fairs, educational seminars, workshops, or webinars as needed.
Lead Generation & Tracking: Monitor and evaluate the effectiveness of community relations activities, providing recommendations for improvement. Maintains accurate CRM information for referral profiles. Records daily and weekly activities.
Other duties as assigned.
Requirements:
Associate’s degree in Marketing, Communications, Public Relations, or related field (preferred).
Experience in community outreach, public relations or marketing, dental marketing highly preferred
Flexibility to work outside of traditional office hours as needed for events and meetings.
Demonstrated project management skills, including the ability to prioritize tasks and meet deadlines.
Ability to work independently and as part of a team in a fast-paced environment.
Proficiency in Microsoft Office Suite, Canva, and social media platforms.
Job Type: Full-time
Schedule:
8 hour shift
Monday to Friday
Location:
Frisco, TX 75034 (Preferred)
Ability to Commute:
Frisco, TX 75034 (Preferred)
Ability to Relocate:
Frisco, TX 75034: Relocate before starting work (Required)
Work Location: In person
Title: Marketing and Membership Director
Company: LA Fitness
Location: Fort Worth, TX
