Overview
Marketing and Social Media Assistant Jobs in Baytown, TX at Any Lab Test Now! Baytown
Job Summary:
Bayland Health are seeking a full-time, on-site Amazon PPC Specialist to join our team in Bellevue, WA. In this role, the specialist will be responsible for managing and optimizing Amazon Pay-Per-Click (PPC) campaigns across various product categories. Key responsibilities include overseeing the Vine Program, creating and optimizing ad campaigns, analyzing ad performance, and adjusting strategies to meet performance goals. The specialist will also manage Amazon Affiliate relationships, collaborate with media buyers, and explore new partnership opportunities to drive sales. Additionally, the role involves monitoring product bundles, enhancing brand content and imagery, and ensuring the efficient use of marketing resources. The ideal candidate will have strong analytical skills, a deep understanding of Amazon’s advertising ecosystem, and the ability to work collaboratively with internal teams and external partners to achieve business objectives.
Key Responsibilities:
1. Amazon Advertising Management
Vine Program Management: Oversee registration and process follow-up for all new products in the Vine Program.
Ad Creation and Optimization such as:
Responsible for creating and strategizing advertising campaigns for new products.
Regularly optimize ad placements to ensure efficient budget utilization.
Conduct weekly performance analysis of ad campaigns and adjust strategies for ACOS-exceeding ads.
2. Amazon Affiliates Management
Influencer Outreach: Manage daily outreach to Amazon Affiliates influencers for collaboration opportunities.
Communication: Respond promptly to emails or messages related to influencer partnerships to ensure smooth cooperation.
Media Buyer Collaboration:
Analyze data from various media buyers to enhance partnerships.
Monitor sales data and competitive commission fluctuations to ensure the company’s competitive edge.
New Site Opportunities: Identify and explore new website collaboration opportunities.
3. Bundle Monitoring and Adjustments
Regularly monitor product bundles and make necessary adjustments to optimize performance and sales.
4. Specific Brand Content Optimization and Image Building
Enhance brand image through content optimization, including six high-quality product images and Enhanced Brand Content (EBC).
Preferred Skills and Qualifications:
Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, or Google Analytics).
Strong marketing sense and the ability to strategize and optimize advertising campaigns.
Familiarity with Amazon DSP and AMC for audience targeting and analysis.
Detail-oriented with excellent organizational and communication skills.
Experience with Walmart advertising is a plus.
Ability to collaborate with design teams and external partners effectively.
Bilingual in Chinese is preferred.
Job Type: Full-time
Pay: $60,000.00 – $70,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Schedule:
8 hour shift
Work Location: In person
Title: Marketing and Social Media Assistant
Company: Any Lab Test Now! Baytown
Location: Baytown, TX
