Overview
MARKETING ASSISTANT Jobs in Victoria, TX at Victoria Harley-Davidson
Job Overview:
We are seeking a dynamic Cannabis Marketing Specialist to manage our retail dispensary’s online presence, including our website, social media accounts, email & text marketing, and other digital channels. This in-house role requires a highly creative, data-driven marketer with experience in marketing who can navigate compliance restrictions while maximizing brand engagement and growth in a fast paced environment.
Key Responsibilities:
Website Management: Update and maintain the dispensary website, ensuring accurate product listings, blog updates, SEO optimization, and a seamless user experience.
Social Media Management: Oversee and create engaging content for multiple social media platforms (Instagram, Facebook, X, TikTok, etc.), ensuring compliance within cannabis marketing regulations.
Content Creation: Collaborate and develop high-quality graphics, photos, videos, and written content for digital campaigns, promotions, and educational initiatives.
Email & SMS Marketing: Build and execute targeted email and SMS marketing campaigns to drive customer retention and engagement.
Advertising & Paid Media: Implement and manage PPC campaigns, display ads, and other paid media strategies in compliance with industry regulations.
Brand Development: Enhance the dispensary’s brand identity, voice, and positioning through consistent messaging and strategic marketing initiatives.
Community Engagement: Monitor and respond to customer inquiries, reviews, and messages across all digital platforms to build strong customer relationships.
Analytics & Reporting: Track and analyze campaign performance, social media insights, website traffic, and customer engagement metrics to optimize marketing efforts.
Compliance & Industry Trends: Stay up to date with cannabis marketing regulations and best practices to ensure all content aligns with legal requirements.
Qualifications & Requirements:
Experience: 2+ years in digital marketing, preferably within the cannabis, retail, or CPG industries.
Education: Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required).
Technical Skills: Proficiency in social media management, email & text marketing platforms, website CMS, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
SEO & PPC Knowledge: Experience with SEO optimization, Google Ads, and social media advertising.
Strong Copywriting Skills: Ability to write compelling, brand-appropriate content for various platforms.
Compliance Awareness: Understanding of cannabis marketing laws and regulations in Michigan.
Creativity & Innovation: A keen eye for design, branding, and storytelling.
Adaptability: Ability to pivot strategies based on data insights, industry trends, and regulatory changes.
Team Player: Comfortable working cross-functionally with sales, customer service, and leadership teams.
We are an equal-opportunity employer and encourage applicants from diverse backgrounds to apply. All applicants must be 21+ and legally eligible to work in the cannabis industry in Michigan.
Job Type: Full-time
Pay: $50,000.00 – $55,000.00 per year
Schedule:
8 hour shift
Monday to Friday
Weekends as needed
Work Location: In person
Title: MARKETING ASSISTANT
Company: Victoria Harley-Davidson
Location: Victoria, TX
