Overview
Marketing Assistant Jobs in Portland, OR at ibuyhaus.com
Who We’re Looking For
We are looking for a hands-on Manager, Marketing Analytics who will accelerate our marketing effectiveness through data, insights, and innovative measurement methods. You will play a hands-on, pivotal role in driving performance optimization across all marketing channels, including but not limited to SEM, SEO, email, and affiliate networks. You will partner with and mentor team members in their use of data, working toward the goal of making everyone more self-sufficient in their data use. You will also play a key role in budgeting, forecasting, and modeling.
What You’ll Do
Provide future thought leadership and hands-on construction of sophisticated, insightful, and actionable attribution models
Support a culture of testing, partnering with channel managers on A/B and multivariate tests related to content, copy, landing page, bidding, and more
Own reporting and analytics – inclusive of meaningful dashboard creation – throughout the customer lifecycle from MMM, Multi-Touch Attribution, funnel performance, acquisition costs and customer retention
Own and normalize data from marketing platforms including, but not limited to Meta Ads, Google Ads, and Braze
Drive Return On Ad Spend optimization through attribution methodologies, advanced targeting and channel exploration
Present findings and recommendations to senior leadership and stakeholders
Stay up-to-date with industry trends, technologies, and best practices in data analysis and reporting
Ensure data accuracy and integrity through good data practices and documentation
Support execution excellence in the marketing team through training, tools and documentation
Requirements and Qualifications
At least 6 years of experience in marketing analytics
Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
Domain expertise in B2C marketing strategy and measurement approaches
Strong analytical and problem-solving skills
Excellent communication and presentation skills
Expertise in Python, SQL, Excel, and other data analysis tools
Extensive experience in data visualization
Experience working with marketing data, including martech, web analytics, and ad platforms
Demonstrated ability to translate business needs into analytic frameworks, including recommending suitable KPIs and translating data into recommended actions
Ability to effectively team globally, including flexibility in adjusting priorities and work hours/availability to meet team demands
About Spark Networks, Inc
At Spark Networks, we’re dedicated to connecting people and sparking meaningful relationships. As a global dating company, we offer a range of premium and freemium apps that welcome millions of singles worldwide. Our mission is to help people find love and have fun along the way.
Our biggest brand, Zoosk, welcomes 40 million singles to its platform and is available in 80+ countries, translated into 25 languages. We also offer niche brands that cater to specific age groups and religious communities, such as Silver Singles, Christian Mingle and JDate. Despite our diverse brand portfolio, our mission remains consistent: to help singles around the world find love and enjoy the journey. We pride ourselves on ensuring our users remain engaged, happy, and satisfied throughout their Spark experience.
As a successful subscription business, Spark Networks boasts significant opportunities for innovation and growth. At our core, we are a consumer technology company and our commitment to continuous improvement and user satisfaction keeps us at the forefront of the dating industry.
Our current benefits offerings include:
Medical, Dental, & Vision Insurance
Employer Paid Basic Life Insurance
401(k) Retirement Plan & Company Match
FSA, DCA, and Commuter Benefit Plans
Company Paid Holidays
Flexible Time off
Spark Networks is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our employees. Any hiring decision is based on qualifications, skills, abilities, and the specific needs of Spark Networks with regard to a given position.
https://www.zoosk.com/
https://www.jdate.com/
https://www.christianmingle.com/
https://www.silversingles.com/
https://www.elitesingles.com/
https://www.spark.net/
Title: Marketing Assistant
Company: ibuyhaus.com
Location: Portland, OR
