Overview
Marketing Associate Jobs in Singapore, Singapore at Capital Group
Position: Â Country Marketing Associate and Southeast Asia
Country Marketing Associate – Singapore and Southeast Asia Apply locations Singapore time type Full time posted on Posted 30+ Days Ago job requisition  Overview:
The Country Marketing Associate (CMA) is responsible for managing and implementing country specific marketing activities that support Capital Group’s Financial Intermediary business plan in Singapore and Southeast Asia.
As the CMA, the individual will:
Plan, execute and manage events (CG hosted, third-party events and distributor-led events)
Plan, schedule and deploy specific elements of the marketing toolkit for the local market: regular client email communications, web page updates, Sales to Client collateral, and localise the toolkit when needed
Plan and execute on agreed local marketing tactics that have been identified to support the local business and marketing plans. These include but are not limited to: execution of events/webinars, marketing collateral, Brand Campaign, product campaigns.
Working with the CMM and the rest of the marketing team, the individual will be responsible for the following activities that, based on the size and the complexity, can be conducted either independently or jointly with agency, vendors and internal resources.
Key responsibilities:
Project managing events(CG hosted, third-party and distributor led events) which includes providing support for event planning, coordination, execution and onsite. Example of support includes:
Ideation of event themes, premiums and event messaging
Identify event venue with the support from Office Services – Meetings Team if needed.
Plan, coordinate and follow up the
communication
pipeline for all touch points (save the date, invitation, recalls, registration, follow up).Provide agency brief (if appropriate) and participate in the selection of vendors/event agency.
Provide brief to internal resources and organise the logistics of the material required for the event (presentation, folders, gadget, etc).Liaise with events agency and venues for the correct implementation of all the activities related and to ensure that the events meet CG standards.
Liaise with vendor in case of group meetings/round tables/ etc that need catering.
Responsible for content across marketing materials (products and thought
leadership
) in local languages , leveraging on the centralized EN content. These include, but are not limited to presentations, brochures, commentary, emails etc. The individual will also be the key member of the Chinese speaking pod responsible for reviewing, editing and proofreading Simplified Chinese content to ensure they are accurate and where needed transcreating / curating and retailising content from regional/centralized materials to fit for local target audience.
Digital Manage digital activities with internal resources such as building BAU / campaign eDMs, social posts and overseeing country websites to ensure they are correct, aligned and
up-to-date
.
Campaign management – product, thematic/brand and lead generation(if appropriate) campaigns to support business goals:
Drive and take ownership of the campaign project plan, with inputs from CMMs.Organize and manage meetings with relevant agencies and internal stakeholders to …
Title: Marketing Associate
Company: Capital Group
Location: Singapore, Singapore
Category: Marketing / Advertising / PR
