Overview
Marketing Associate Jobs in Burlington, MA at Zappix
Title: Marketing Associate
Company: Zappix
Location: Burlington, MA
Join Zappix in Burlington, MA, an AI-Powered Digital Engagement Platform provider that transforms customer service and patient engagement. Our platform drives measurable impact, from reducing patient no-shows in healthcare to streamlining contact center operations.
Zappix is a privately held SaaS company that transforms the user journey during customer service interactions. It proactively engages through Digital Outreach, deflects inbound inquiries using Digital Self-service (Visual IVR), and optimizes agents’ activities using Digital Agent Assist.
The cloud-based platform enables workflow automation, rapid development, and integration with back-end systems and provides an actionable Analytics Suite.
For healthcare providers, Zappix provides a comprehensive Digital Patient Engagement platform that transforms the patient journey, improves the quality of care, reduces no-shows, and increases patient access and satisfaction.
The company utilizes cutting-edge cloud-based technology, including AI, Robotic Process Automation (RPA), Actionable Analytics, IVA and bots, Big Data, and more.
Be part of a collaborative, innovation-driven team where flexibility and creativity are valued in a hybrid work environment.
Position SummaryThe Zappix Marketing Associate will develop, implement, and execute the company’s marketing plans.
You will operate at the center of the Zappix marketing strategy, working cross-functionally with both Leadership and the Direct & Partner sales teams to analyze and pivot company positioning and messaging tactics as needed. You should have a firm grasp of traditional and modern marketing methods and best practices, and be well versed in what works well and what doesn’t. An ability to wear different hats and genuine interest in all forms of Marketing should be part of what fuels you (basically, you should be seeking to learn all the time!)
You should be skilled in directing and executing creative production, strong with reporting and analytics, and think like an entrepreneur. You should have strong project management skills, inbound and outbound digital marketing experience, and the ability to communicate well in written and verbal communication. We are a small and agile team that loves collaboration and camaraderie. You will need to be creative and resourceful and have the ability to manage your priorities with a significant degree of autonomy.
Essential Duties & Responsibilities
Develop and execute the company’s Marketing Calendar
Manage content creation — copy, images, video — for all communication channels, online (including social media) and offline.
Marketing collateral: manage stock of brochures, presentations, and promotional items. Lead process for updating existing material and creating new collateral
Front-end website management and development for Zappix.com, including design, SEO / SEM, and copywriting
Lead generation — work closely with the sales team to plan and execute B2B marketing campaigns that drive key business initiatives
Support Direct and Partner sales teams with sales materials, positioning strategy, and competitive analysis
Track and measure results. Revise marketing plan as needed to achieve goals; ongoing reporting of results
Conduct ongoing market research. Keep up with competitors and market insights
Write and edit marketing copy, including paid advertisements, website copy, thought-leadership style blog writing, and key sales collateral
Publication of co…
