Overview
Marketing Associate II Jobs in Farmington, CT at University of Connecticut
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This position is Benefit eligible; click here for an overview of available benefits.
This position is covered by the UHP Bargaining Unit; click here to review the current UHP Contract.
This position is in salary group UHP-07; click here to review the current UHP Pay Plan
At UConn Health, this classification is responsible for marketing and communications initiatives for the Health Marketing department. This position is located at our office in Farmington, CT.
Supervision Received:
Works under the general supervision of an employee of a higher grade.
Supervision Exercised:
May lead lower-level employees as assigned.
Examples of Duties:
Analyzes and evaluates marketing and communication strategies for the hospital’s clinical, academic, and research pillars to target new patients, current patients, and other audiences.
Applies healthcare communication techniques such as information gathering, plain language messaging, writing, editing, and design to generate creative ideas for targeted audiences and clinical services.
Guides the creation of long- and short-format marketing materials from conception to completion in collaboration with various internal and external stakeholders.
Designs and writes for conceptual campaigns across mediums such as but not limited to print advertising, billboards, brochures, radio, TV, digital banner ads, social media, website, reports, and newsletters for desired results.
Proofreads and edits various materials, paying close attention to detail and adhering to UConn Health Style Guide and AP Style.
Serves as an expert resource to UConn Health staff and administrators regarding the effective use of brand messaging and identity to ensure a consistent voice and appearance throughout the organization.
Keeps abreast of changing trends in the healthcare industry, marketing, branding, mediums, and communication tools.
Participates and represents the department and UConn Health at local and national events and meetings.
Performs related duties as required.
Knowledge, Skills, And Abilities:
Must possess the technical knowledge to manage marketing projects and perform multiple tasks concurrently in a fast-paced environment successfully. A strong understanding of marketing techniques, excellent communication, organizational, interpersonal, analytical, and customer service skills, proofreading experience, and attention to detail are a must.
Minimum Qualifications Required:
Six (6) years of experience in related field such as marketing, communications, project management.
Substitution Allowed:
A bachelor’s degree in marketing, communications or a closely related field may substitute for four (4) years of general experience.
Master’s degree in a closely related field may be substituted for one (1) year of the experience.
Preferred Qualifications:
Previous experience in healthcare industry setting.
Knowledge of email marketing execution and planning, including list maintenance and familiarity with platforms like Constant Contact and MailChimp.
Event planning and sponsorship management skills.
Experience working with vendors and media buyers.
Revision2/14/2014 – changed title from Healthcare Program Marketing Coordinator dated 4/20/2012 and revised examples of duties.
Revised 4/20/2012- changed title from Clinical Program Marketing Coordinator dated 4/19/1994
Working knowledge of Basecamp, Airtable, Asana, Monday or similar platforms.
Why UConn Health
UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medical missions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways to access our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow.
Title: Marketing Associate II
Company: University of Connecticut
Location: Farmington, CT
