Overview
Marketing Associate – Omni Channel Jobs in Mississauga, Ontario, Canada at Maple Leaf Foods Inc.
The Opportunity:
Be part of an amazing brand team and family. One that offers mutualrespect, kindness, support, clearcommunication, and many opportunities tolearn and grow. As a key member of the Shopper & Digital Marketing team, the Omni Channel Marketing Associate will help execute fully integrated shopper & digital campaigns. This role will support driving market share growth and achieving profitable sales for our brands.
The associate will be responsible for supporting integrated marketing programs across key customers in both Canada & US, and will lead some regional key account programs. Building strong relationships is integral to this role as you partner with multiple marketing & customer development teams, external agencies and retail partners both in the US & Canada.
Any MLF team member interested in being considered for this role are encouraged to apply online by December 24. Applications received beyond that date are not guaranteed consideration.
Snapshot of a Day-in-the-Life:
Omni Channel Marketing – customer ASP & national scale program in both US & Canada
Customer planning rhythms
Brand development progression (share/sales/profit) across multiple categories and channels
Collaborationwith category marketing teams
Budget management
More details about the role:
Omnichannel Strategy:
Support the holistic Omnichannel shopper strategy, enhancing our brand presence and driving purchase intent across all platforms, including retail media and e-commerce.
Marketing Effectiveness:
Oversee shopper marketing effectiveness, ensuring seamlesscommunicationfrom print to digital mediums and field execution.
Media Strategy Execution:
Lead media strategies that elevate brand presence and stimulate purchase intent across key regional retailers.
Collaboration:
Liaise with Maple Leaf Foods Category Marketing teams to understand category needs and deliver plans that meet these requirements.
Promotional Development:
Collaborate with agency teams to createinnovativepromotions, ensuring alignment with all key internal and external stakeholders.
Program Execution:
Lead execution of shopper marketing programs (both national and ASPs) that balance brand authenticity with customer strategies, and conduct post-mortems to optimize future initiatives.
Budget Management:
Manage ongoing planning and budget to ensure timely spending with optimized ROI.
Supplier Relationship Management:
Maintain relationships with external suppliers to develop in-store displays and manage inventory of all point-of-sale materials.
Analytics and Insights:
Utilize brand analytics and measurement tools (Nielsen, shipments, communications KPIs) to gather insights and drive recommendations for future brand initiatives, including campaign post-mortems.
What You’ll Bring:
1-2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
Experience in digital marketing, including social media, eCommerce, paid search & display advertising
A passion for brands,communication, strategy, consumer insights and storytelling.
Post-secondaryeducation
Proven creativity coupled with sound business judgement and anentrepreneurial spirit
Outstandingcommunication(written & oral)
Proven ability to build productive internal and external relationships
Exceptionalproject managementskills and highly detailed oriented
Appetite forcontinuous learning
Ability to understand and interpret data to build insights
What We Offer
at M…
Title: Marketing Associate – Omni Channel
Company: Maple Leaf Foods Inc.
Location: Mississauga, Ontario, Canada
Category: Marketing / Advertising / PR
