Overview
Marketing Automation Executive Jobs in Mumbai Metropolitan Region at Schbang
Title: Marketing Automation Executive
Company: Schbang
Location: Mumbai Metropolitan Region
Responsibilities:
Set the short- and long-term vision for the client at every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision
Create monthly and annual communication strategies for each brand
Coordinate with the operations executive to monitor the performance of communications and optimize them
Plan and oversee copy and design for campaigns across mediums
Oversee creative to ensure messaging and communication are in line with brand guidelines and up to acceptable standard
Give designers visual direction that aligns with the brand to produce relevant creative assets
Work on journey optimization with data to analyze the effectiveness of customer acquisition and retention campaigns
Strong troubleshooting and problem-solving skills with a can-do attitude while collaborating with internal departments to facilitate client needs fulfillment
Skills required:
Experience in marketing automation or a wider digital marketing role
Comfortable with working to tight deadlines and with strong attention to detail.
Strong communication skills
Experience in strategizing for marketing campaigns
Experience in setting up automated campaigns in marketing automation platforms
Experience with direct marketing channels such as Email, WhatsApp, and Push notifications is preferred
Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment
Note: Candidates with a shorter notice period preferred (Immediate to 15 days)
