Marketing Automation Manager

Overview

Marketing Automation Manager Jobs in Mumbai, Maharashtra, India at Mount Talent Consulting Pvt Ltd.

Practice:  Strategy & Consulting Global Network Song

Areas of Work:  Customer Data Platform, Mar Tech

Level:  Manager/Senior Manager

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Location:

Mumbai, Bangalore, Gurgaon, Hyderabad, Pune

Years of Exp:  8+ years

Qualifications:

Master of Business Administration / Post Graduate Diploma in Management, Marketing platform Certifications such as Adobe Experience Platform, Salesforce Marketing Cloud, Tealium

Proven working experience (8+ Years)  in Marketing and digital data management/ audience management with tools like Adobe experience platform (RT CDP), Oracle unity, salesforce CDP, Tealium etc. and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, Retail, Telecom, Pharma, Banking etc.)

Profile & segmentation:

Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.

Data Partnerships:

Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation. This may typically include building secure 2nd party data exchange and activation capabilities, partnership automation platforms, etc.

Analytics & Insights:

Experience with

CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles.

Experience of

integrating external model outputs into the CDPs.

Mar Tech ecosystem:

Able to guide and deliver integration of customer profiles and segmentation across Mar Tech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tool, Sprinklr for social media, etc. to build end to end customer focused Mar Tech stack.

Title: Marketing Automation Manager

Company: Mount Talent Consulting Pvt Ltd.

Location: Mumbai, Maharashtra, India

Category: IT/Tech, Marketing / Advertising / PR