Overview
Marketing Automation Specialist Jobs in Bangalore, Karnataka, India at Wipro
Responsibilities:
Responsible for all external email marketing communications sent from the marketing automation platform.
Required to design emails within Marketo using defined modules, and set up targeted demand generation, nurture, and ABM programs as necessary.
Manage expectations from various stakeholders and act as a liaison with external agencies to deliver on campaign requests.
Need to set up integrations with multiple external data sources and destinations.
Oversee multiple facets of marketing automation such as lead flow, lead scoring, L2O process, campaign management, and nurture programs.
Handle data intake processes within Marketo while ensuring compliance with data privacy policies, consent management, retention policies, and other legal measures.
In charge of the synchronization between Marketo and Salesforce CRM, including troubleshooting and implementing any new changes needed in the sync between the two platforms.
Stay current with all aspects of the marketing automation platform, along with future releases, and prepare a roadmap for Wipro marketing to adopt them.
Set up and manage data and lead enrichment activities between Marketo, CRM, and the enrichment platform.
Collaborate with the BI team on Mar Tech integrations and related activities.
Must have:
Bachelor’s or master degree from a reputed college
7-8 years in B2B marketing
5 years with Marketo or similar platform
Strong communication skills
Good understanding of digital marketing and nuances of marketing technology
Basic HTML knowledge
Good to have:
8 years in B2B marketing
5 years with Marketo or similar platform
Experience in a global firm (50,000+ employees)
Skilled with B2B Mar Tech tools (Salesforce, Marketo, Adobe suite)
Knowledge of GDPR and data privacy
Salesforce Admin experience preferred
Relevant certifications (Adobe Marketo Engage Foundations, Business Practitioner Expert)
Title: Marketing Automation Specialist
Company: Wipro
Location: Bangalore, Karnataka, India
Category: IT/Tech (Digital Marketing), Marketing / Advertising / PR (Digital Marketing)
