Overview
Marketing Automation Specialist Jobs in Thrissur, Kerala, India at Teamified
About Teamified Teamified works with top enterprises and digital native businesses in Australia helping them build their remote teams in India, Philippines and Sri Lanka. We pride ourselves with hiring great teams to work on
exciting
game changing technology. Teamified currently has 200+ engineers, testers, product managers etc. working across 20+ partners. We focus on uplifting the way organisations build and manage their remote teams through great working relationships, trust, integrity, culture and hiring processes.
Additional to this we are building our own technology product offerings. We strive to deliver the best outcomes for our customers, our partners and our people. Client
Summary:
Our Client takes the time to understand your needs so you make the right choice for your business – whether it’s migrating to a new marketing automation platform, plugging a tech gap or unlocking the capabilities of your existing platform. What’s more, we’re experts in technical delivery, so they’re with you every step of the way to build, test and support – both during and after the launch – and ensure your tech stack drives results for your business.
Role: A Salesforce Marketing Cloud Developer (SFMC) / Marketing Automation Specialist is responsible for designing, building, and executing marketing automation campaigns leveraging Salesforce Marketing Cloud. They work closely with internal stakeholders, marketing, sales, and Tech teams to translate business requirements into efficient and effective automated marketing programs that drive engagement, leads, and revenue. The ideal candidate has strong technical capabilities within Salesforce Marketing Cloud and a deep understanding of digital marketing best practices.
Key Responsibilities:
Solution Design & Development Develop and implement end-to-end marketing solutions within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Cloud Pages, and other SFMC components. Translate marketing and business requirements into technical solutions, ensuring alignment with broader organisational goals and Salesforce best practices. Configure and maintain data extensions, segmentation strategies, and
dynamic
content, ensuring accurate targeting and personalisation. Campaign Execution & Automation Build and maintain automated customer journeys using Journey Builder to nurture prospects and customers throughout their lifecycle.
Create reusable email templates, landing pages, and forms leveraging HTML, CSS, AMPscript, and personalising fields where necessary. Implement sophisticated segmentation, preference centres, and triggered sends to maximise engagement and deliver relevant experiences. Data Management & Integration Leverage Salesforce Connector or APIs to ensure seamless data flow between Salesforce Marketing Cloud and external systems (e.g., Sales Cloud, Service Cloud, data warehouses).
Manage subscriber data, import/export processes, and ensure data integrity. Collaborate with data teams to ensure the correct data model is in place for advanced personalisation and analytics. Testing &
Quality Assurance
Monitor campaign performance, identify trends, and recommend strategies for improvement (e.g., subject line testing, send-time optimisation, audience segmentation). â—‹Use A/B and multivariate testing to refine content, segmentation, and messaging continuously.
Require…
Title: Marketing Automation Specialist
Company: Teamified
Location: Thrissur, Kerala, India
Category: IT/Tech, Marketing / Advertising / PR
