Overview
Marketing (Bilingual English & Chinese) Jobs in Brooklyn, NY at Yong Kang Medical PLLC
About Women’s Health
Bonafide, Uqora and Equelle comprise Pharmavite’s Women’s Health portfolio. Collectively, these brands are driven by their promise to champion women’s health and joy at every age.
Our People
Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.
The Lifecycle Marketing Associate, Uqora (Retention & Lifecycle Support) will be instrumental in creating engaging and empathetic strategies that focus on building lasting connections with Uqora’s existing customers, fostering brand loyalty, and ensuring customer satisfaction. You will help craft and implement targeted communications across email, SMS, and other channels, with a particular emphasis on building strong customer journeys that resonate with customers’ needs and experiences. will be instrumental in creating engaging and empathetic strategies that focus on building lasting connections with Uqora’s existing customers, fostering brand loyalty, and ensuring customer satisfaction.
You will be responsible for designing and executing creative, customer-centric campaigns that not only promote repeat business but also build lasting brand loyalty. The Lifecycle Marketing Associate, Uqora will actively contribute to ongoing initiatives and support growth targets through data-driven decision-making and creative communication strategies.
The ideal candidate will bring experience working with email service providers (ESPs) like Klaviyo, Simon, or similar platforms, and have exposure to customer data platforms (CDPs). Experience with eCommerce, subscription-based services, or consumer-facing marketing in the CPG sector is highly desirable. If you are an empathetic, proactive, and tech-savvy marketer who thrives in a fast-paced, dynamic environment, this role offers the perfect opportunity to grow and make a real impact on the customer experience. The Lifecycle Marketing Associate, Uqora reports to the Sr. Retention Marketing Manager, Uqora.
KEY RESPONSIBILITES
Campaign Execution & Management: Assist in designing and executing email and SMS marketing campaigns, with a deep understanding of the customer journey at every stage. Ensure campaigns resonate with customers by aligning content (both written and visual) with customer experiences and emotions. Leverage customer empathy, insights from call-downs, and cross-functional collaboration to craft messages that engage and build customer loyalty.
Content Creation & Messaging: Develop and craft engaging, on-brand content for email, SMS, and other customer communication channels. Ensure all content is tailored to meet the specific needs and emotions of our target audience at each stage of the customer journey. This includes writing compelling copy and creating visual assets that drive engagement, build trust, and support long-term customer loyalty. Collaborate with the Creative, Brand, and Customer Success teams to refine messaging and ensure consistency across all touchpoints.
System Management & Updates: Collaborate with the Sr. Manager and other team members to update, manage, and test email/SMS systems and related platforms (Klaviyo, Attentive, etc.). Ensure that all workflows are optimized and functioning correctly, and troubleshoot issues as they arise.
A/B Testing & Optimization: Assist in setting up and monitoring A/B tests for various lifecycle marketing campaigns. Analyze results and provide insights on ways to improve campaign performance, driving greater customer engagement and lifetime value.
Collaboration with Customer Success (CS): Work closely with the Customer Success team to understand customer feedback, pain points, and key insights. Collaborate to incorporate these insights into marketing efforts to ensure campaigns are closely aligned with the customer’s needs and contribute to reducing churn and increasing retention.
Regulatory & Compliance Coordination: Support the submission of marketing content through DRA/legal review processes to ensure compliance with industry regulations. Work with cross-functional teams to streamline approvals while maintaining efficiency in campaign execution.
Platform & Tool Support: Maintain shared ownership of key tools (e.g., Klaviyo, Attentive, Recharge). Support the Lifecycle Marketing Manager and Sr. Manager in troubleshooting any issues and implementing platform updates.
Performance Reporting: Assist in tracking and reporting on key performance metrics for retention campaigns, including customer LTV, repeat rates, churn, and engagement.
WHAT SUCCESS LOOKS LIKE IN THE ROLE:
Customer-Centric & Empathy-Driven: You understand the importance of designing personalized, engaging journeys for customers at every touchpoint. You have the ability to empathize with the customer’s needs, and you’re motivated to build emotional connections that foster brand loyalty.
Creative & Collaborative: You love the challenge of creating content that resonates with customers and amplifies their experience with Uqora. Your ability to craft both visually and textually compelling campaigns sets you apart, and you’re eager to collaborate with other teams to refine the brand’s voice.
Analytical & Detail-Oriented: You thrive in data-driven environments and enjoy analyzing campaign performance to discover insights that can drive improvements.
Tech-Savvy: You have hands-on experience with ESPs (Klaviyo, Attentive, or similar), CDPs, and marketing automation tools. You’re comfortable navigating and making changes to these platforms.
Creative & Problem-Solver: You enjoy experimenting with new ideas and creative strategies, leveraging your Creative and analytical mindset to continuously optimize campaigns.
Growth Mindset & Passion for Learning: You have a strong desire to grow and continuously improve. You’re excited to stay ahead of marketing trends and are always looking for new ways to enhance customer experiences. You enjoy testing new approaches and learning from both successes and failures.
Proactive & Hands-On: You take ownership of your work, with a proactive attitude that ensures tasks are completed accurately and efficiently. You are not afraid to dig into the details and take the initiative to solve problems as they arise.
Results-Driven & Hands-On: You are energized by building marketing strategies that not only generate measurable results but also contribute to long-term customer loyalty. You thrive in a fast-paced environment where you can take initiative, adapt quickly, and implement changes with a strong focus on customer retention.
REQUIRED QUALIFICATIONS:
1-3 years of experience in digital marketing, preferably in eCommerce, subscription services, or B2C marketing.
Bachelor’s degree or equivalent experience.
Hands-on experience with ESPs (Klaviyo, Simon, or others) and familiarity with customer data platforms (CDPs).
Experience working with lifecycle marketing tools and systems for email and SMS campaigns.
Strong analytical skills with the ability to interpret data and make recommendations based on insights.
Experience with A/B testing and optimization of digital campaigns.
Basic understanding of privacy laws (e.g., CAN-SPAM, CCPA).
Excellent written and verbal communication skills.
OUR OFFER
Here, career paths aren’t predefined, and bureaucratic limitations don’t exist – you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women’s Health brands are investing more in the development of our team – to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that’s as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being – as well as peace of mind. These rewards – plus our new recognition program – ensure employees feel supported both at work and home.
National Target Base Pay Range: $69,000 – $113,000
The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $69,000 – $113,000, to reflect the cost of living and market conditions in those areas.
Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.
Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.
This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
Bonafide is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
CALIFORNIA FAIR CHANCE ACT:
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
JOB ALERT FRAUD:
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:
[email protected]
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Title: Marketing (Bilingual English & Chinese)
Company: Yong Kang Medical PLLC
Location: Brooklyn, NY
