Overview
Marketing & Business Development Coordinator – Law Firm Jobs in New York, NY at Tannenbaum Helpern Syracuse & Hirschtritt LLP
Zeel is seeking a CRM Marketing Automation Specialist with expertise in marketing automation and data-driven campaign execution.
In this role, you’ll develop and execute messaging campaigns across email, SMS, and push notifications to drive customer loyalty, demand, and provider engagement. This cross-functional role requires strong technical skills in digital marketing execution, audience segmentation, analysis, personalization, and reporting. You will collaborate with engineering, data, and marketing teams to optimize campaign effectiveness and automation. The ideal candidate is a dedicated practitioner capable of managing complex assignments in a fast-paced environment with positivity, creativity, and enthusiasm.
This is a fully-remote position based within the United States, reporting to the Director of Product Management and Analytics and working closely with the marketing team.
Responsibilities
Develop and execute transactional, lifecycle, and promotional messaging campaigns across email, SMS, and push notifications to drive customer engagement and provider engagement and retention.
Optimize messaging workflows by collaborating with engineering and data teams to define data structures and improve event-triggered automation.
Manage audience segmentation and personalization strategies
Build, execute, and optimize lifecycle messaging campaigns ensuring engagement across customers and providers.
Optimize campaigns through A/B testing, audience segmentation strategies, and personalization techniques.
Analyze campaign performance metrics, provide insights, and recommend improvements using dashboard tools such as Tableau or Google Analytics.
Maintain CRM data hygiene and ensure ongoing compliance with CAN-SPAM and other relevant email/mobile marketing regulations
Requirements
2+ years of experience in CRM marketing technology, focusing on campaign development, automation, and analytics.
Hands-on experience with CRM marketing platform such as Salesforce Marketing Cloud (strongly preferred), Braze, Iterable, or similar.
Proactive problem solver who is comfortable independently researching and troubleshooting new tools and features.
Hands-on experience with front-end coding (HTML, CSS, basic JavaScript) for email development and customization.
Excellent communication, organization, and project management skills.
Strong proficiency in quantitative campaign reporting & analysis.
Bonus Points
Experience with SQL or other data querying language—writing queries, pulling data from relational databases.
Design experience and fluency in design software such as Figma, Adobe Creative Suite, Sketch or InVision.
Experience with healthcare, wellness, and HIPAA compliance guidelines within marketing.
Salary
$70–80K + benefits, dependent on experience
Benefits and Perks
Healthcare, vision, and dental plan
Uncapped vacation
401k with match
HSA with match
Free in-home massages
About Zeel
Zeel provides best-in-class pain relief, medical testing, and musculoskeletal care from licensed professionals, in person and virtually, to people in their homes and workplaces. We are leaders and innovators in connecting patients and clients with trusted in-person and telehealth care. Join us in our mission to make vital health and wellness treatments seamless and accessible—because healthcare feels better at home.
Zeel provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Zeel complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment.
Title: Marketing & Business Development Coordinator – Law Firm
Company: Tannenbaum Helpern Syracuse & Hirschtritt LLP
Location: New York, NY
