Overview
Marketing Business Partner – California Jobs in Irvine, CA at FlexTG
The Associate Brand Manager will be a key contributor to the National Brand team supporting the development and execution of campaigns and product launches nationally. This position will also conduct general Marketing analyses to provide recommendations on how to improve the processes, efficiency, and results of Marketing campaigns online and in stores. This is an exciting opportunity to join a market leader making valuable contributions to grow the Mission Foods brands.
Perform Marketing analysis to identify and quantify opportunities for the profitable growth of products in the current portfolio and new products to be developed.
Execute insights-based plans to drive brand preference and accelerate business growth by effectively using market research data and competitive intelligence.
Analyze in-market and online programs performance and effectiveness to identify best practices and areas of opportunity.
Develop and implement Brand Marketing campaigns working with Brand leads, Sales, and Marketing agency.
Support brands positioning and communication, including assets development and rollout based on consumer segmentation.
Manage relationships and communication with external agencies and other vendors to execute Marketing initiatives.
Work closely with sales organization to ensure corporate objectives are met and that strategies and programs are effectively implemented.
Work cross-functionally with internal business units including R&D, Quality Assurance, Manufacturing, Purchasing, and Supply Chain to ensure product cost, quality, and sales goals are met.
Support the launch of new products and updates to Mission and Guerrero brands.
Coordinate packaging development and updates, including technical and legal reviews.
Maximize the effectiveness of Marketing investments through rigorous ROI and program analysis.
Help develop and refine Marketing briefs.
Manage brands’ budgets to ensure adherence with overall Marketing and corporate spend.
All other duties as assigned.
EDUCATION & EXPERIENCE
Bachelor’s degree in marketing and a minimum of two years of Marketing experience in Brand Management in consumer package goods required. Any equivalent combination of related education and/or experience may be considered for the above.
KNOWLEDGE, SKILLS, ABILITIES
exposure to the design and execution Marketing, communications, and public relations activities.
Demonstrable knowledge and understanding of the consumer as well as consumer insights.
Marketing, advertising, communications, production and promotion processes knowledge and experience.
Experience with AC Nielsen databases and reporting metrics.
Sensitivity and creative approach to multi-cultural Marketing.
Knowledge and understanding of Marketing and Finance concepts, P&L management, pricing, and distribution cost analysis.
Proven record in managing and meeting volume and profit targets through creative Marketing of existing and new product lines.
Strong creative, strategic and analytical skills.
Gruma Corporation and its affiliates, including but not limited to Azteca Milling, L.P., are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely for the purposes of determining suitability for employment, verifying your identity, and maintaining employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act as well as state and local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity with-out imposing undue hardship on Gruma. Please inform the company’s personnel representative if you need assistance completing any forms or to otherwise participate in the application process.
Job Type: Full-time
Pay: $70,000.00 – $85,000.00 per year
Benefits:
401(k)
401(k) 4% Match
Dental insurance
Flexible spending account
Life insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Application Question(s):
Do you have at least 2 years of marketing experience within the consumer-packaged goods industry?
Education:
Bachelor’s (Required)
Ability to Commute:
Irving, TX 75038 (Required)
Work Location: In person
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Title: Marketing Business Partner – California
Company: FlexTG
Location: Irvine, CA
