Overview
Marketing Campaign Analyst Jobs in Lorton, VA at Chenega MIOS
**Job Summary:**
We are seeking a highly motivated E-commerce Manager to oversee the growth and development of our online sales channels. The successful candidate will be responsible for driving revenue through effective marketing strategies, managing our online presence, and optimizing our e-commerce operations to ensure seamless customer experiences.
An e-commerce manager is responsible for the strategy, planning, and execution of many aspects of an e-commerce business, including:
Digital marketingCreating digital marketing plans, including which channels to invest in and how much to invest in each. This may include overseeing social media strategies.
AnalyticsUsing analytics to predict product demand, which can help with order management and reducing waste. Conversion optimization metrics, such as conversion rate and shopping cart abandonment rate, can also help e-commerce managers make decisions to increase revenue per visitor.
E-commerce strategyIdentifying and redefining the organization’s e-commerce objectives and initiatives. This may include analyzing industry trends to formulate a marketing strategy.
Inventory managementEnsuring that the products sold on the e-commerce platform are available, and that systems are in place to ready orders for dispatch as soon as they are placed.
Overseeing the e-commerce departmentSetting up strategies to convert leads generated by marketing into customers, and optimizing the customer journey. This may include website design and functionality, product selection, and pricing.
ComplianceEnsuring compliance with online retail laws, including data protection and privacy regulations.
Customer serviceHandling customer service inquiries related to the online shopping experience, and resolving any issues that arise.
– Develop and execute comprehensive e-commerce strategies to drive revenue growth and increase brand awareness
– Manage and optimize our online marketing campaigns across various channels, including Google Ads and social media
– Utilize marketing automation tools to streamline our marketing efforts and improve campaign performance
– Collaborate with cross-functional teams to develop and implement email marketing campaigns
– Analyze sales data and consumer behavior to identify trends and areas for improvement
– Conduct A/B testing and other optimization techniques to continually enhance our e-commerce operations
– Ensure our website and online store are user-friendly, visually appealing, and optimized for search engines
– Oversee and manage our e-commerce analytics to track key performance indicators and make data-driven decisions
– Develop and manage our e-commerce budget and ROI reports
– Stay up-to-date with the latest e-commerce trends, tools, and best practices to continuously improve our online sales channels
**Experience:**
– Proven experience in an e-commerce or marketing role
– Strong understanding of Google tools and Google Ads
– Experience with marketing automation platforms and email marketing software
– Proficiency in JavaScript and CSS
– Experience with social media management and analytics
– Excellent analytical and problem-solving skills
– Ability to work in a fast-paced environment and meet deadlines
– Strong communication and project management skills
– Bachelor’s degree in Marketing, Business, or a related field
We are seeking a highly skilled E-commerce Manager to join our team. The ideal candidate will have a passion for e-commerce and a strong understanding of the latest marketing tools and strategies. If you are interested in this role, please submit your resume for review.
Job Type: Full-time
Pay: $57,000.00 – $60,000.00 per year
Benefits:
Flexible schedule
Health insurance
Paid time off
Work Location: In person
Title: Marketing Campaign Analyst
Company: Chenega MIOS
Location: Lorton, VA
