Overview
Marketing Channel Specialist Jobs in Leawood, Kansas, USA at American Academy Of Family Physicians
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Marketing Channel Specialist
Apply remote type Hybrid locations Leawood time type Full time posted on Posted 12 Days Ago job requisition
-25
Thank you for your interest in careers at AAFP!
The American Academy of Family Physicians and its chapters proudly represent more than 130,000 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.
The AAFP is committed to helping family physicians improve the health of Americans byadvancing the specialty of family medicine, saving members time, and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.
Summary
HOURS:
Monday-Friday (hybrid)
Additional hours as needed
TRAVEL:
Possible 3-5 days travel per year
Job Description
When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.
We are looking for a versatile and growth-minded Marketing Channel Specialist to join the Channel Strategy & Execution team within Marketing & Communications. In this role, you will lead the planning, development and execution of the AAFP podcast channel, along with other emerging channels. In this role, you will support other owned marketing channels of AAFP, collaborating with fellow colleagues of the Channel Strategy & Execution team.
The ideal candidate understands the fundamentals of marketing strategy, omnichannel digital marketing, and is eager to execute on the tactics necessary to drive engagement andbrand awareness. The ideal candidate will have a passion for audio content, growth mindset, and a strong understanding of digital marketing trends.
Primary Duties and Responsibilities:
Podcast Development and Management:Lead the creation and execution of podcast initiatives, from concept development to production andpromotion, ensuring alignment with overall marketing objectives.
Performance Analysis:Monitor and analyze the performance of efforts across emerging channels, utilizing metrics and KPIs to assess effectiveness and drivecontinuous improvement.
Audience Engagement:Utilize audience insights to develop tailored content strategies that foster community and enhance listener loyalty, particularly within podcasting.
Paid Campaign Support:Support the execution of paid digital campaigns, collaborating with the paid media team to plan, launch, and optimize campaigns.
Email Marketing Support:Support the execution of AAFP’s email marketing efforts, collaborating with the email marketing team to plan, launch, and optimize campaigns.
Collaboration:Collaborate withcross-functional teams, including content creators, writers, designers, and/or channel strategies, to produce cohesive marketing efforts and maximize impact across channels.
Other duties as assigned
REQUIREMENTS:
Bachelor’s degree with 2-4 years’ work experience
Proven experience in podcast production and marketing is highly desirable.
Stronganalyti…
Title: Marketing Channel Specialist
Company: American Academy Of Family Physicians
Location: Leawood, Kansas, USA
Category: Marketing / Advertising / PR
