Overview
Marketing & Communication Director – Italy & Turkey Jobs in Rome, Latium, Italy at Bvlgari
Title: Marketing & Communication Director – Italy & Turkey
Company: Bvlgari
Location: Rome, Latium, Italy
Posizione
Bulgari Italia Spais searching for aMarketing & Communication Directorfor Italy and Turkey, based inRome.
The position, reporting directly to the Managing Director for Italy and Turkey, will coordinate a structured team and will be responsible for all marketing and communication activities for Jewelry, Watches, Accessories, and Perfumes, related to Retail, Wholesale and Franchisee channels. Also, working closely with the Hotels in Italy and Turkey to define together a communication strategy.
For the Franchisee channel, the scope will also include Greece, Montenegro, Poland and Ukraine.
Responsabilità del lavoro
Accountabilities
Define, negotiate and implement the annual and long-term Marketing e communication strategy. The marketing and the communication strategy shall be well integrated to guarantee a coherent message to reach the company’s objectives.
Craft a robust communication strategy to effectively convey the brand’s vision, values, and key messages.
Manage the budget for the whole perimeter of responsibility with the ability to reallocate whenever required.
Manage promotional activities for both channels including PR and Events.
Set and implement the CRM strategy with yearly objectives aimed to recruit, retain and upgrade Bulgari clients’ portfolio, working closely with the stores to further develop a CRM mind-set approach.
Define and implement an effective marketing strategy to support Bulgari Business Partners in the region of responsibility.
Create and manage the portfolio of Brand Ambassadors to amplify the positioning of Bulgari in the markets.
Analyse & monitor the market of reference in terms of competitors’ activities and trends.
Contribute to create synergies with Europe and Corporate Marketing department
Closely work with the European team to create a strong and effective media plan
Profilo
Qualifications / Professional Capabilities
This position requires a mix of analytical, creative, and leadership skills to support business objectives.
At least 5 years’ experience in a similar role as a leader of a marketing department within the luxury business or equivalent
Fluency in Italian and English
Budget and reporting skills
Project Management
IT Applications (MS Office)
Personal Competencies
Team development & Coaching
Analytical Mindset & Data Driven
Client Orientation
Impact
Innovation
Negotiation
