Overview
Marketing Communications Manager Jobs in Cairo, Egypt at Egyptian Food Bank
Title: Marketing Communications Manager
Company: Egyptian Food Bank
Location: Cairo, Egypt
#Main_Purpose
Responsible for the planning, development, and execution of marketing communication strategies that promote the mission and initiatives of the Egyptian Food Bank. This role involves managing internal and external communications, ensuring consistent branding and messaging, and executing campaigns across various media platforms to enhance visibility, engage stakeholders, and support fundraising efforts.
#Main_Responsibility
Develop and implement comprehensive marketing communication strategies that align with the Egyptian Food Bank’s goals.
Identify target audiences and ensure consistent messaging and branding across all marketing materials, both online and offline.
Collaborate with the marketing team to create engaging content for various platforms, including social media, newsletters, and press releases.
Manage relationships with media outlets to secure positive coverage of the EFB’s activities.
Oversee the organization’s digital presence, including social media accounts, website management, and email marketing campaigns.
Monitor and analyze digital performance metrics to assess the effectiveness of online initiatives and optimize future campaigns.
Develop compelling content, including press releases, articles, blog posts, and social media content.
Ensure adherence to brand guidelines across all marketing and communication efforts.
Monitor public perception of the brand and develop strategies to enhance its image.
Manage the marketing communications budget, ensuring all initiatives are executed within the allocated resources.
Track expenditures and assess the return on investment (ROI) of campaigns and initiatives.
#Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
Minimum of 5-7 years of experience in marketing communications, public relations, or a similar role.
Strong understanding of marketing principles and best practices.
Proven experience in digital marketing and social media management.
Proficiency in digital marketing tools, content management systems (CMS), and social media platforms.
Experience with analytics and reporting tools to measure campaign effectiveness and optimize strategies. (ex. Google Analytics)
Excellent written and verbal communication skills.
Strong organizational and project management skills.
Ability to work independently and as part of a team.
