Overview
Marketing & Communications Manager Jobs in Arlington, VA at GCCA
The Marketing and Communications Manager, GCCA, will assist in the development, operations, coordination, and implementation of promotional, marketing, and communications strategies and tactics to expand the reach and impact of Global Cold Chain Alliance’s programs.
Position Overview:
Reporting to the SVP, Global Communications, the Manager will work with GCCA senior staff and the Communications team on marketing and public relations messaging for the organization, including content management on multiple platforms, coordination and scheduling, and ensuring overall message continuity.
The ideal candidate for this position will be self-motivated, flexible, creative, deadline-driven, and have experience in project management.
The Manager will formulate, draft, and copyedit various forms of communication and marketing collateral, including but not limited to e-marketing copy, blogs, podcasts, and industry op-ed columns.
The Manager will be responsible for creating and maintaining the GCCA marketing and communications calendar; assigning action items and ensuring proper delivery via a RACI model (responsible, accountable, consulted, informed) of project management across the department.
The Manager will have basic graphic design competencies and be comfortable following and enforcing the GCCA Style Guide on platforms like Microsoft, Adobe, and Canva
The Manager will be responsible for email marketing schedules and management of marketing requests from multiple internal departments
The Manager will support relationships with news and trade media when assigned.
Key Responsibilities:
Overall Communications and Marketing:
Collaborate in the development and implementation of communication strategies as they relate to government relations, public relations, and other related programs.
Develop and implement GCCA marketing plans, including:
E-Marketing and email copy and strategic scheduling
Advertisement copywriting and design for Cold Facts magazine, GCCA website, and GCCA social media platforms
Event Marketing and support, including brand development and support, collateral design and print vendors.
Exercise judgment to prioritize media, press releases, and public speaking opportunities – assist with the preparation of talking points, presentations, and other supporting material as needed.
Provide a daily morning synopsis of top industry news items, including press stories about GCCA and/or members.
GCCA Publications:
Manage the development, distribution and maintenance of GCCA newsletters, action alerts, recalls, press releases, and e-newsletters.
Support the publication and develop content for quarterly Cold Facts Magazine; work alongside magazine editor to meet editorial and print deadlines
Manage the creation and release of weekly e-news publications, like “Cold Facts Weekly”
Support the development and publication of the GCCA Annual Report
Communications and Marketing Project Management/Administrative:
Manage the GCCA weekly Marketing Communications Calendar, to include social posts, e-news, departmental priorities, event emails, newsletters, and more
Work with the Marketing, Communications, and Industry Relations teams to build and administer the strategic calendar and support comms meetings (taking notes and managing action items and assignments)
Work with the Events team to develop event marketing calendars
Manage daily, weekly, and monthly content calendar in collaboration with department to develop workflows of content submission and approvals in an effective, timely, and accountable manner
GCCA Digital:
The ideal candidate will have experience with multiple marketing platforms, including email and project management (Pardot, Asana)
Ensure that information (article links, stories, research, and events) is consistently posted on GCCA’s website and other platforms.
Utilize social media tools to increase GCCA’s presence and engagement with its members and the community. Source, write and get sign-off for the content to meet the deadlines for social media, e-news and web stories.
Oversee the production and distribution of promotional video segments produced in and out of house.
Performs other duties as assigned.
Title: Marketing & Communications Manager
Company: GCCA
Location: Arlington, VA
