Overview
Marketing & Communications Manager Jobs in Innisfil, Ontario, Canada at Friday Harbour Inc.
Marketing & Communications Manager (12 Month Contract)
311 Big Bay Point Rd, Innisfil, ON L9S 2L3, Canada Req #1038
Friday, January 10, 2025
Spend your days surrounded by the beauty of Lake Simcoe. Working at Friday Harbour is unlike anywhere else. Be a part of the action, contributing to this one-of-a-kind Resort.
Colleague Perks
– Complimentary golf (friends and family rates for your Guests)
– Complimentary use of recreational equipment (canoeing, kayaking, Fat Bikes, snowshoes, skates, etc.)
– Discounts at Friday Harbour retailers and restaurants
– Group medical and dental benefit coverage
* – Company matched pension plan and optional savings plans
* -Employee Assistance Programand free Headspace membership
– Exclusive Friday Harbour corporate partner discounts
-Training and developmentopportunities
– Colleague events andappreciationactivities
* Privileges are subject to review and change.
Role Summary
The Marketing & Communications Manager plays a key role in shaping the strategic communications and marketing initiatives of Friday Harbour Resort. This position focuses on developing and executing integratedcommunicationplans to engage homeowners, members, guests, and the public, while also delivering marketing initiatives that drive traffic, buildbrand awareness, and achieve profitability goals. The role requires strong expertise in content creation, media strategy, and brand management across print, digital, email, and social media platforms.
Responsibilities
Strategic Communications
Develop and execute strategiccommunicationplans tailored to specific market segments, including homeowners, members, and leisure customers, ensuring consistent and cohesive messaging
Oversee internalcommunicationstrategies to foster asense of communityand belonging among homeowners and members
Manage and maintain the resort’s public-facing communications, ensuring alignment with Friday Harbour’s branding and values
Act as the primary liaison for media relations, including handling media inquiries, developing press releases, and hosting media visits
Create and edit written content for promotional materials, media releases, email campaigns, website copy, and social media platforms
Lead the development of messaging for special events to enhance visibility and participation
Collaborate with the Marketing Director to create and execute seasonal marketing plans designed to attract new visitors and buildcustomer loyalty
Plan, implement, and evaluate marketing campaigns across multiple channels, including digital advertising, social media, and email
Manage the design, development, and execution of media and advertising plans, ensuring cost-effective strategies and maximum ROI
Analyze market trends, competitor activities, and campaign performance to inform and optimize marketing strategies
Support brand initiatives to position Friday Harbour as a premier resort destination in North America
Oversee the production of marketing collateral and ensure alignment with brand standards
Social Media and Digital Strategy
Manage and maintain social media presence across all platforms, including proactive and reactive engagement with audiences
Implement strategies to increase followers, engagement, and overall brand presence on social media
Monitor digital performance metrics and adjust strategies as needed
Coordinate website updates to reflect current marketing andcommunicationpriorities
Stakeholder Collaboration
Build and sustain relatio…
Title: Marketing & Communications Manager
Company: Friday Harbour Inc.
Location: Innisfil, Ontario, Canada
Category: Marketing / Advertising / PR, Management
