Overview
Marketing Communications Specialist Jobs in Olathe, KS at Vermeer Great Plains
iad Real Estate is seeking a Marketing and Communications Manager to join our Florida team. This role is responsible for supporting HQ in communicating with agents, assisting in marketing and recruiting efforts, and planning and executing events to enhance engagement and growth. The ideal candidate will be organized, detail-oriented, and skilled in various software systems, including Adobe Design Suite, Canva, digital marketing, and CRM systems.This position will be based in Orlando, FL. While primarily remote, some in-office days at the Orlando HQ office will be required.
Responsibilities:
Communications
Keep the agent roster informed of all available resources, events, and training opportunities through timely updates and announcements.
Support the communication and implementation of initiatives from iad HQ to ensure alignment with company objectives.
Collaborate with iad subsidiary teams to ensure seamless integration and communication within the global iad network.
Consistently post and maintain updates on internal communication channels to ensure agents have access to the latest information.
Develop and execute strategies to grow agent engagement and participation in company programs and initiatives.
Marketing
Execute digital marketing strategies for lead generation, including Meta (Facebook/Instagram Ads), Google Ads, and email campaigns.
Create content such as articles, press releases, social media posts, and email campaigns to enhance brand awareness and engagement.
Utilize design software such as Adobe Suite and Canva to create marketing materials for digital and print use.
Design and manage advertising campaigns, incorporating A/B testing and campaign analysis to optimize performance.
Lead PR initiatives by reaching out to local media outlets for press opportunities, ensuring iad Real Estate’s growth and success stories are shared widely.
Create engaging and professional videos to promote iad Real Estate’s brand, highlight agent success stories, and support the agent roster with marketing tools.
Manage and utilize CRMs, marketing platforms, and social media scheduling tools to streamline marketing efforts.
Support agents in creating, implementing, and optimizing their marketing campaigns.
Provide training and guidance to agents on leveraging marketing resources to grow their businesses
Event Planning
Lead and implement event planning for key company initiatives, including the National Convention, real estate conventions, annual incentive trips, training events, and network events with iad subsidiaries.
Plan events with attention to detail, including presentations, food and beverage, entertainment, vendor coordination, and logistics.
Develop and execute communication strategies to share event details and information across multiple channels for ease of guest access.
Coordinate all aspects of events, including registration, venue selection, transportation, and post-event follow-ups.
Work with international teams and subsidiaries to align event planning with global iad goals and initiatives.
Manage event budgets and negotiate contracts with vendors to ensure cost-effective execution without compromising quality.
Additional Responsibilities
Manage budgets for marketing and event initiatives, ensuring efficient allocation of resources.
Negotiate contracts with vendors, service providers, and other stakeholders for both marketing and event needs.
Support the Managing Director in creating reports, presentations, and other administrative tasks.
Requirements:
Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
Proven experience in marketing, communications, and event planning, preferably in real estate or a related industry.
Proficiency in Adobe Design Suite, Canva, social media platforms, CRM systems, and digital marketing tools (e.g., Meta Ads, Google Ads, email marketing platforms).
Strong organizational and project management skills with the ability to juggle multiple priorities and meet deadlines.
Exceptional written and verbal communication skills.
Attention to detail and creativity in content creation and event planning.
A proactive, team-oriented attitude with the ability to work independently.
Why Join Us?
This is a unique opportunity to play a key role in building iad’s presence in the U.S. market. You’ll have the chance to work with a dynamic team, make an impact on a global brand, and help shape the future of real estate in Florida and beyond. Be part of an innovative, entrepreneurial company that values collaboration, creativity, and growth.
Location: Orlando, FLRemote position with some in-office days required at the Orlando HQ.
Job Type: Full-time
Pay: $75,000.00 – $100,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Choose your own hours
Ability to Commute:
Orlando, FL 32819 (Required)
Ability to Relocate:
Orlando, FL 32819: Relocate before starting work (Preferred)
Work Location: Hybrid remote in Orlando, FL 32819
Title: Marketing Communications Specialist
Company: Vermeer Great Plains
Location: Olathe, KS
