Overview
Marketing & Communications Specialist Jobs in Edmonton, Alberta, Canada at West Edmonton Mall
Marketing & Communications Specialist The Marketing and Communications Specialist develops and executes marcom campaigns, manages media relations, and creates compelling content for web and a variety of platforms. They have a strong background in storytelling, content strategy, and campaign execution, with a keen ability to analyze and act on performance metrics.
Primary Responsibilities:
Develop and implement comprehensive marcom strategies that lead to increase in
brand awareness
, sales, and traffic.
Track campaign performance, analyze key metrics, and recommend adjustments for
continuous improvement
.
Support marketing initiatives for Retail, Attractions and Events, ensuring alignment with overall brand strategy.
Collaborate with internal teams and external partners to develop promotional plans that drive engagement and conversions.
Maintain relationships with media to pitch stories and events.
Serve as West Edmonton Mall’s (WEM) and Fantasyland Hotel’s media liaison by coordinating interviews, media releases and crafting key messages for both internal and external audiences.
Write, edit, and proofread a variety of content, including website copy, blog posts, media materials, email campaigns, reports, and marketing collateral.
Adapt messaging for different audiences, ensuring clarity, consistency, and alignment with brand voice.
Develop persuasive and engaging storytelling strategies that highlight key initiatives and events.
Optimize content for SEO and digital engagement, incorporating best practices for readability and accessibility. Desired
Qualifications:
Completion of a diploma or degree in journalism, public relations marketing, business, or a related discipline to the role from a post-secondary institution.
Minimum 3 years’ experience in an equivalent Marketing and Communications position in a related industry.
Strong
multi-tasking
and organizational skills with the ability to work in an ever-evolving fast paced environment, complemented by strong interpersonal skills and a professional demeanor.
Strong knowledge of social media platforms.
Strong working knowledge of Microsoft Office program such as Word, Excel, and Outlook.
Experience working with Umbraco or similar CMS platforms considered an asset. Terms of Employment:
This is a full-time position that generally works Monday through Friday but is required to have professional
flexibility
for specific on-site and accessible for special projects, events, or special situations.
This is a salaried position that will depend on experience and qualifications.
Must be able to pass a basic security clearance.
Title: Marketing & Communications Specialist
Company: West Edmonton Mall
Location: Edmonton, Alberta, Canada
Category: Marketing / Advertising / PR (Marketing Communications, Digital Marketing, PR / Communications, Social Media Marketing)
