Overview
Marketing Communications Specialist Jobs in Bethany, CT at Laticrete International
About Next Door Lending
Next Door Lending is a local mortgage broker servicing 25 states. We are committed to providing excellent customer service and are licensed under NMLS # 1880338. We have access to 40+ lenders across the country, with hundreds of products and offerings! Next Door Lending is a real family looking to build and hire the best talent. JOIN THE NEIGHBORHOOD!
About the role
We are seeking a dynamic and results driven Director of Marketing with an understanding of the mortgage industry to join our team. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, with particular expertise in drip campaigns, social media compliance, and lead performance tracking. This role will be pivotal in driving our lead generation efforts, ensuring compliance with regulatory standards, and optimizing campaign performance to achieve business goals.
Responsibilities
Drip Campaign Management:
Design, implement, and manage email drip campaigns that nurture leads through the sales funnel.
Develop segmentation strategies to ensure messaging is tailored to target audiences.
Continuously optimize campaigns to improve conversion rates and ROI.
Marketing Compliance:
Ensure all marketing campaigns adhere to company privacy policies, mortgage industry data protection standards and state and federal regulations.
Collaborate with compliance and IT teams to implement best practices for handling customer data securely.
Maintain transparency in data collection and use, ensuring customers understand how their information is utilized in marketing efforts.
Lead Performance Tracking and Analytics:
Utilize Go High Level to track, measure, and optimize lead performance.
Implement data-driven decision-making to refine marketing campaigns and maximize ROI.
Generate reports and insights for executive leadership, identifying key trends and opportunities.
Recruitment Marketing & Employer Branding
Develop and implement marketing strategies to attract top mortgage professionals and loan officers.
Enhance employer branding through digital campaigns, social media, and thought leadership content.
Collaborate with HR and recruitment teams to create marketing materials that showcase company culture, benefits, and career opportunities.
Cross-functional Collaboration:
Work closely with sales, operations, and executive leadership to align marketing strategies with business objectives.
Collaborate with graphic designer, content creators, and developers to create engaging and effective marketing materials.
Collaborate with NerdWallet’s Brand and Communications teams to align marketing efforts, enhance brand visibility, and leverage strategic partnerships.
Content Creation and Strategy:
Develop and execute content strategies for various marketing channels including email, social media, and website.
Create compelling and compliant content that resonates with potential clients and drives engagement.
Market Research and Trend Analysis:
Stay up-to-date with industry trends, competitor strategies, and changes in mortgage-related regulations.
Use insights to drive innovative marketing strategies and improve campaign performance.
Qualifications
Minimum 3-5 years of experience in marketing, preferably in the mortgage or financial services industry.
Proven experience in drip campaign management and lead nurturing.
Strong knowledge of social media platforms, advertising, and compliance guidelines in the mortgage sector.
Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
Proficiency with CRM systems (e.g., Salesforce, Go High Level), email marketing platforms, and social media management tools.
Exceptional written and verbal communication skills.
Experience working in mortgage or real estate marketing.
Knowledge of SEO, SEM, and online advertising campaigns.
Familiarity with state and federal compliance regulations.
Education
Bachelor’s degree in Marketing, Business, Communications, or related field.
Compensation & Benefits
Salary Range: $75,000 – $90,000
Competitive commission structure with uncapped earning potential.
Health, dental, and vision insurance coverage.
401K
Opportunity to work company-provided leads and marketing support.
Professional development opportunities and ongoing training.
Supportive team environment with a collaborative culture.
Apply today!
Title: Marketing Communications Specialist
Company: Laticrete International
Location: Bethany, CT
