Overview
Marketing Compliance Specialist Jobs in United States at Adstra
Position: Digital Marketing Manager
Location: Remote
Company Overview: Intrepid Spirits is a dynamic, entrepreneurial organization on a journey to becoming the world’s leading independent spirits brand accelerator. Operating in multiple markets around the world, Intrepid is a small but mighty team, building a unique portfolio of quality, storied spirit brands steeped in authenticity. Bringing those brands to life across a diverse set of countries, consumers & cultures via differentiated & compelling brand propositions, products & programming is key to that mission.
Job Description:
The Digital Marketing Manager, reporting directly to the Global CMO, is responsible for building and growing digital marketing as a key strategic pillar of the Intrepid Spirits organization. Tasked with developing & deploying agile digital strategies across our uniquely diverse house of international brands, the role focuses on building optimized digital brand ecosystems, utilizing organic social, paid digital, email marketing and SEO to drive brand awareness, relevance & purchase amongst engaged digital communities around the globe.
Key Responsibilities:
1. Lead Digital Marketing Capability
Develop & evolve Intrepid Spirits Digital Marketing capability, strategy & function (direct + indirect team) aligning with our overall corporate strategy & business goals.
Champion role & demonstrate strategic & commercial value (brand health, revenue & LTCV) of digital investments with 1st & 3rd party partners around the globe.
Collaborate with cross-functional teams to ensure consistent brand messaging and integrate global & local sales & marketing efforts across all platforms.
Positively impact brand health metrics & key brand attributes (as measured by brand health tracker) in core markets.
Lead Agency partners – creative, digital & communications (as required) – optimising efficiency of spend & effectiveness of outputs via well constructed SOW’s & proactive performance management.
2. Craft Branded Digital Ecosystems & Build Engaged Communities
Develop and implement integrated digital marketing strategies for each brand in the Intrepid portfolio.
Maintain branded websites, optimizing SEO integration to improve website visibility and drive organic traffic.
Build and nurture online communities, fostering strong relationships with our audience through effective community management.
Manage and optimize organic social media presence across all brands, creating engaging content that resonates with our target audience.
Design and execute email marketing campaigns, from concept to deployment, focusing on customer retention and engagement.
3. Drive Digital Revenue & Optimise Commercial Impact Responsibly
Build & manage global eCommerce owned stores / websites (where relevant) & optimize traffic, acquisition & purchase.
Develop &/or influence local market / 3rd party eCommerce ecosystems & related strategies. Integrate local efforts into global programming.
Oversee paid digital advertising campaigns to drive brand awareness, engagement, and conversion, ensuring effective budget management.
A&P Fiscal Control – control over A&P budgets including central, local marketing + local sales $’s including phased spend plans & ongoing tracking.
4. Test, Evaluate & Learn
Analyze performance metrics across all digital channels, providing insights and recommendations for continuous improvement.
Stay updated on digital marketing trends, tools, and best practices to ensure the company remains competitive and innovative.
For all intents & purposes, this role is the ‘guardian’ of these branded digital businesses, the partner & guide for our markets, working hand in glove with sales to drive performance in the short term while directly contributing to the long term growth of brand equity & valuation.
Requirements:
Either Bachelor’s degree in Digital Marketing / Media / Communications OR relevant working experience.
Proven experience in digital marketing, preferably within the spirits or consumer goods industry.
Strong understanding of social media platforms, digital advertising, email marketing, and SEO strategies.
Exceptional writing and content creation skills, with the ability to craft compelling narratives for diverse audiences.
Demonstrated ability to analyze data and translate findings into actionable insights.
Creative thinker with a passion for building new capabilities and making a tangible impact in an entrepreneurial setting.
Excellent communication and interpersonal skills, with a collaborative approach to teamwork.
Ability to work cross-culturally to optimize local / cultural relevance of global ideas
Ability to work independently and as part of a team in a fast-paced environment
Personal Profile:
Managers or prima donna’s need not apply! We are an entrepreneurial organization built on great brands and great people. To be successful at Intrepid Spirits you need to want to build something special, to be creative in finding non traditional solutions to traditional challenges & be driven to win. Day-in and day-out you will take the initiative to proactively seek out growth opportunities and have the courage to take informed risks in their pursuit. You need to be willing to roll up your sleeves & work hard, persevere through the challenges and celebrate the wins.
At Intrepid we…
Treat it like we own it
Make s**t happen
Do what we say we will
Always have each other’s backs
Play hard when we work hard
Always moving forward
Give a damn. About our brands. Our people. Our community. Our planet.
Think you’ve got what it takes? If you are a results-oriented, digital marketing fanatic with a passion for building strong, sustainable consumer relationships, solving problems & driving growth, we encourage you to apply for this exciting opportunity!
Job Type: Full-time
Pay: $80,000.00 – $100,000.00 per year
Benefits:
401(k)
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Weekends as needed
Work Location: Remote
Title: Marketing Compliance Specialist
Company: Adstra
Location: United States
