Overview
Marketing Content Implementation Lead AEM/Hybrid Jobs in Wilmington, Delaware, USA at Citigroup Inc
Position: Â Marketing Content Implementation Lead AEM (Hybrid)
The Marketing Content Implementation Lead will support Citi’s digital marketing automation and personalization efforts leveraging Adobe Experience Manager (AEM) to engage with new and existing customers/clients. By implementing AEM, the specialist will support the execution of marketing plans through ideation, authoring, demonstration and reporting/analysis, as needed. The specialist will support the implementation ofdynamicmarketing content across multiple platforms, including meticulous focus on controls and required approvals to ensure flawless execution.
As Implementation lead, a strong understanding of how to design A/B and multivariate Marketing tests, preferably using an automated testing tool (e.g., Adobe Target) is required. This role will partner closely with colleagues within the Marketing/IT/Digital organization.
** Responsibilities:**
+ Coordinate withcross-functional teamslike marketers, designers, developers, copywriters and business leads to define, plan, and author consumer-centric digital experiences & campaigns in AEM.
+ Operate in AEM daily to create content fragments, apply meta-data and support authors in building marketing assets via online channels, email and offline channels.
+ Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics and reporting requirements.
+ Support marketing test design with setting a hypothesis, selecting KPIs and goals, gathering requirements, defining test execution strategy, and measurement.
+ Work closely with marketing and design / creative leads to plan, design and launch A/B and multivariate marketing tests using automated testing tool.
+ Define campaign workflows, including validation rules, triggers, alerts, and automated responses.
+ Work cross-teams to identify related system or field needs to drivedynamiccontent; tagging and coding content and links for multi-channel tracking.
+ Own day-to-dayproject management, providing thoughtleadershipandimpactfulrecommendations on strategies to deploy AEM; independently create and maintain project schedules.
+ Lead discussions with business stakeholders to define requirements, map processes, plan, stand up pilots and launch.
+ Develop deep trust-based advisor relationships with key stakeholders and ensure high rating on ‘customer satisfaction’ inquiries.
+ Scope problems, identify major issues and actionable opportunities, help design solutions, and quantify potential impact.
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*Qualifications:
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+ 6-10 years of experience in Marketing and retail bank/financial services industry experience.
+ Requiresattention to detail, advancedproject managementskills, goodcommunicationandproblem-solving skills.
+ Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
+Creative problem solvingand sense of ownership.
+ Solidcommunication, presentation andproject managementskills.
+ Ability to work well under tight deadlines in afast-pacedandteam-orientedenvironment.
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*Additional qualifications:
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+ 5+ years of digital marketing experience as a producer or program manager in an agile marketing environment.
+ 4+ years of experience working in AEM and Digital Asset Management (DAM).
+ Deep knowledge of AEM as a product, its architecture, product lifecycle and a strong understanding of AEM authoring capabilities, including publishing, shared content and experience f…
Title: Marketing Content Implementation Lead AEM/Hybrid
Company: Citigroup Inc
Location: Wilmington, Delaware, USA
Category: Marketing / Advertising / PR, IT/Tech
