Overview
Marketing Content Lead Jobs in Portland, ME at Summit Utilities Inc
Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a deep understanding of digital marketing strategies, analytics, and product management. As the Director of Marketing, you will be responsible for developing and executing comprehensive marketing plans that align with our business goals, enhance our online presence, and engage our target audience effectively.
Responsibilities
Develop and implement innovative marketing strategies to increase brand awareness and market share.
Oversee all aspects of digital marketing, including SEO, SEM, email campaigns, social media, and content marketing.
Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
Analyze market trends and consumer behavior using analytics tools to inform decision-making.
Manage advertising campaigns across various platforms to maximize reach and engagement.
Collaborate with cross-functional teams to ensure alignment between product management and marketing efforts.
Create compelling content for various channels using Adobe Creative Suite and WordPress.
Develop budgets for marketing initiatives and monitor expenditures to ensure cost-effectiveness.
Lead performance marketing efforts to optimize conversions and ROI across all campaigns.
Requirements
Proven experience in a senior marketing role with a strong portfolio of successful campaigns.
Proficiency in marketing automation platforms and analytics tools.
Familiarity with Adobe Creative Suite for content creation and design purposes.
A passion for staying updated on industry trends and emerging technologies in digital marketing.
Join us in shaping the future of our brand through innovative marketing strategies that resonate with our audience!
Job Type: Full-time
Pay: $17.00 – $24.00 per hour
Expected hours: 40 per week
Benefits:
Paid time off
Schedule:
8 hour shift
Work Location: In person
Title: Marketing Content Lead
Company: Summit Utilities Inc
Location: Portland, ME
