Overview
Marketing Content Manager Jobs in Schiller Park, Illinois, USA at Encore Global
Position Overview
The Marketing Content Manager creates compelling and engaging marketing content across a variety of marketing channels: digital (web, blog, email, social), sales support tools, product marketing, and various internal communications. This position is an integral member of the Marketing team and leads content development initiatives, working cross-departmentally and with external agencies and/or freelancers as needed. The Marketing Content Manager owns the development of Encore’s content marketing strategy with the overall goal of connecting, inspiring and engaging meeting and event planners, as well as team members across the organization.
This position reports to the Senior Manager, Integrated Marketing.
Key Job Responsibilities
Overall Content Strategy and Production
Manage and develop marketing and communications content for social, website and email campaigns (across various channels) under the general direction of senior marketingleadershipteam members with overall ownership of the content marketing process.
Write, edit, and produce copy for newsletters, web pages, thoughtleadership, digital and print ads, and other marketing materials.
Develop Encore’s content marketing strategy withcollaborationand input from a variety of teams, including Industry Relations, Insights, Product, and the Global Marketing Council.
Own and drive execution of editorial content calendar across channels.
Editor and writer of the Encore blog; maintaining consistent publishing schedule and relationships across the company for content production, including Certified Meeting Planners and Subject Matter Experts, and outside the company with industry partners.
Review social media content to ensure messaging is consistent and aligns with core Encore content pillars.
Partner with Social Community Specialist and Digital team to leverage best practices, analyze content performance, and establish benchmarks and metrics for contentoptimization.
Participate in the development, editing, and distribution of internal communications for thepurposeof informing and inspiring team members as needed.
Digital Asset Management
Manage Encore’s digital asset management tool (library of assets including photos, videos, presentations, sales tools, etc.).
Cross-collaborationwith various departments forup-to-datecontent, ensuring the library is the single source of truth for the brand.
Analyze the tools reporting regularly to understand team member usage and maintain structure and collections accordingly.
Sales and Event Content Support
Partner with Industry Relations team to create content and activations for event marketing materials.
Strategize, edit, and produce appropriate copy for case studies, proposal templates, and other sales tools help the team win business.
Support the Digital Marketing Manager in effort to increase lead generation with content for SEM and marketing automation campaigns.
Job Qualifications
Bachelor’s Degree, preferably in Marketing, Communications, Journalism, Creative Writing, Public Relations or related field
5+ years content development/copywriting experience in a marketing environment; experience in event experiences industry a plus
Excellent creative writing, editing, proofreading skills
Self-starter with strongattention to detail
Ability to develop content for various channels including web, email, print, sales support tools, and internal communications
Ability to think strategically and leverage i…
Title: Marketing Content Manager
Company: Encore Global
Location: Schiller Park, Illinois, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
