Overview
Marketing Content Manager Jobs in Marlborough, Massachusetts, USA at W. R. Berkley Corporation
Company Details
Berkley Accident and Health is a risk management company that designsinnovative solutionsto address the unique challenges of each client. With ourentrepreneurialculture and a strong emphasis on analytics, we can help employers better manage their risk. We offer a broad range of products, including employer stop loss, benefit captives, provider stop loss, HMO reinsurance, and specialty accident. The key to Berkley’s success is our nimble approach to risk – our ability to quickly understand, think through, and devise a plan that addresses each client’s challenges, coupled with the strong backing of a Fortune 500 company.
Our parent company, W. R. Berkley Corporation, is one of the largest and best managed property/casualty insurers in the United States.
The company is an equal employment opportunity employer.
Responsibilities
We have anexcitingopportunity for aMarketing Content Managerto join our Berkley Accident and Health team! This is an individual contributor role that requires experience withhands-oncontent creation, strategic thinking, andproject managementskills. We are seeking an experienced writer and project manager with a knack for creating compelling content that resonates with our audiences. We are open to any industry as long you have a strong background in marketing/email automation to reach those audiences and gauge effectiveness.
We have a welcoming culture valuing our employees – we trademarked the phrase Everything Counts, Everyone Matters to describe the Berkley commitment to our people and how we do business. We believe that every person in the organization is important and every accomplishment makes a difference in our results. Come join us!
Key functions include but are not limited to:
Write high-quality, engaging, and informative content across a range of formats, including product sell sheets, email newsletters, blog posts, articles, white papers, case studies, social media, presentations, and website copy.
Use email marketing and other automation tools to distribute content through various channels.
Work closely with company teams, including Marketing, Underwriting, Sales, and Compliance, to ensure content strategy aligns with brand messaging and business objectives.
Develop long-range content marketing strategies to promote our products and services.
Analyze performance metrics and make data-driven recommendations for improvement.
Juggle multiple projects, including timely content needs and management of a content calendar based on annual product themes.
Collaborate with external vendors, for graphic design and video, as needed.
Review materials created by third-party distribution partners for appropriateness, quality, and brand fit and make recommendations.
Qualifications
Bachelor’s Degree in Marketing, Journalism,Communication, or other applicable field.
5+ years of proven experience in content marketing, preferably in a B2B environment.
2+ years of experience using marketing automation platforms, such as Mail Chimp and Salesforce.
Strong writing and editing skills, with the dexterity to produce engaging content in a range of formats.
Excellent listening, verbalcommunication, andteamworkskills.
Self-starter approach to work, apositive attitude, and a drive to suggest new ideas that will improve workflow and/or results.
Advanced proficiency in MS Office Word and PowerPoint.
Ability to learn and understand B2B and B2C insurance products.
Apti…
Title: Marketing Content Manager
Company: W. R. Berkley Corporation
Location: Marlborough, Massachusetts, USA
Category: Marketing / Advertising / PR
