Overview
Marketing Content Specialist Jobs in Coventry, England, UK at Murray Uniforms Ltd
Location:
Coventry (hybrid working available)
Hours: 40, typically Mon – Fri 8:30am to 5:00pm
Who are Murray Uniforms?
From starting out in a textiles factory in Northampton in 1918 to our existing operations in Coventry today, our knowledge and skills have grown alongside our business. Most importantly, we have learned that what you wear matters. Through our fully managed service, we provide uniforms that enhance productivity, performance and brand image. Put simply, we help people look smarter, feel smarter and work smarter.
We provide a legendary customer experience by building and maintaining strong and professional customer relationships. This assists our company to grow by delighting and satisfying those amazing people who make your position possible – our loyal customers.
Marketing Teampurposestatement:We produce insight and relevant content to build relationships and win clients. We will inspire, led by Murray values to build our brand and industry presence.
Purpose:Due to the growth at Murray and change of marketing direction within the team, we have anexcitingopportunity for a Marketing Content Specialist to join us. You will be working closely with the Uniform Impact Specialist to roll out Account Based Marketing communications to a specific audience, as well as be responsible for the day-to-day and longer-term content requirements of the Marketing team and other internal stakeholders.
The Marketing Content Specialist role will be responsible for:
Case studies:
Manage and write these, working with relevant Murray teams and/or client to gather information required. Such as organise a photographer/videographer where applicable, produce the artwork and ensure case studies are a key element of our content strategy.
Blog:
Plan and write regular blog articles. Work with relevant Murray teams and/or 3rd parties to gather information required. Upload to website and send out to agreed audiences for publishing.
White papers:
Plan and write scheduled white papers as part of the content plan. Work with relevant Murray teams and/or 3rd parties to gather information required. Upload to website and send out to agreed audiences for publishing.
Research Reports:
Assist the Head of Marketing & Brand to produce reports for key audiences. This will include liaising with our partners and client base in order to facilitate the preparation needed to get underway, plus writing parts of the document as well.
Work with the Uniform Impact Specialist to write specialist ABM insight documents for a selected prospect audience. It will require a close working relationship with the Business Development and Sales teams as well, including support in reaching out to target prospects on a 121 basis.
Regular liaison with strategic alliances and marketing agencies (where applicable), in order to generate and maintain a healthy source of insight forcommunicationactivity to target audiences. This may mean attending events and conferences to generate new contacts. We encourage a proactive approach to this!
Ownership of the marketing comms calendar to provide the Head of Marketing & Brand a solid plan of comms to ensure regular value and insights are delivered to our audiences. To ultimately develop an ‘always on’ content strategy.
Email newsletters: creating content and taking responsibility for regular enewsletters plus monitoring and reporting on email campaign data. Be proactive in analysing data in o…
Title: Marketing Content Specialist
Company: Murray Uniforms Ltd
Location: Coventry, England, UK
Category: Marketing / Advertising / PR, Creative Arts/Media
