Overview
Marketing Coordinator Jobs in Richmond, VA at River Run Dental
About Rawrr Inc.
Rawrr Inc. is a fast-growing electric dirt bike brand committed to innovation, high performance, and an exceptional shopping experience. We are looking for an experienced Shopify Website Manager to oversee and optimize our e-commerce website, ensuring a seamless customer journey and driving online sales growth.
Job Summary
As a Shopify Website Manager, you will be responsible for maintaining and optimizing our Shopify store, managing product listings, improving conversion rates, and implementing e-commerce strategies. You will work closely with the marketing and operations teams to enhance user experience, track website performance, and ensure smooth online transactions.
Key Responsibilities
Shopify Website Management:
Maintain and optimize our Shopify website for performance, speed, and conversion rates.
Manage product listings, pricing, descriptions, and inventory to ensure accuracy.
Implement SEO best practices, including keyword optimization, meta tags, and site speed enhancements.
Integrate and configure Shopify apps for enhanced functionality (marketing, analytics, payments, etc.).
Ensure mobile responsiveness and UI/UX best practices across all pages.
Manage and optimize the checkout process, payment gateways, and shipping settings for a seamless user experience.
Google Ads & Paid Advertising Management:
Develop and execute Google Ads campaigns (Search, Display, Shopping, and YouTube).
Monitor and optimize ad performance, keyword bids, and audience targeting to maximize ROI.
Implement remarketing and retargeting strategies to increase conversions.
A/B test ad creatives, landing pages, and bidding strategies to improve performance.
Analyze Google Analytics, Google Tag Manager, and Search Console to track key metrics and optimize ad spend.
Stay up-to-date with Google Ads trends, algorithm changes, and industry best practices to maintain a competitive edge.
Data Analysis & Reporting:
Track and report on website and ad performance metrics, providing insights and recommendations.
Generate monthly reports on Shopify sales, ad spend, customer acquisition costs, and conversion rates.
Work closely with the marketing team to align advertising strategies with sales goals.
Cross-Team Collaboration:
Work with the content and design teams to create compelling ad creatives and landing pages.
Coordinate with operations and customer service to improve website experience and address customer concerns.
Provide input on promotions, product launches, and seasonal campaigns to maximize visibility and engagement.
Qualifications & Skills
Shopify Experience – At least 2+ years managing Shopify stores, including theme customization, product uploads, and checkout optimization.
Google Ads Expertise – Hands-on experience with Google Search, Display, Shopping, and Video Ads.
SEO & Conversion Rate Optimization (CRO) – Strong understanding of Google Search Console, on-page SEO, and landing page optimization.
Google Analytics & Tag Manager – Ability to track conversions, set up custom events, and analyze user behavior.
A/B Testing & Data-Driven Decision Making – Experience running A/B tests on website elements and ad creatives.
E-commerce & Digital Marketing Knowledge – Understanding of customer acquisition funnels, remarketing strategies, and paid advertising trends.
Basic Web Development Skills – Familiarity with Liquid, HTML, CSS, and JavaScript for Shopify customizations.
Excellent Communication & Team Collaboration – Ability to work across departments and with external partners.
Preferred Qualifications
Google Ads Certification (Preferred but not required).
Experience with Meta Ads (Facebook, Instagram), TikTok Ads, and Klaviyo (Email Marketing).
Knowledge of Shopify Plus and advanced automation tools.
Previous experience in powersports, automotive, or outdoor adventure industries is a plus.
Job Type: Full-time
Pay: $70,000.00 – $90,000.00 per year
Benefits:
401(k)
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Ability to Relocate:
Riverside, CA 92509: Relocate before starting work (Required)
Work Location: In person
Title: Marketing Coordinator
Company: River Run Dental
Location: Richmond, VA
