Overview
Marketing Coordinator Jobs in La Quinta, CA at La Quinta Resort & Club
Job Summary:
A strategic leader who oversees marketing strategies and efforts for HQ Hotels & Residences properties as well as participating in development and implementation of HQ Hotels corporate level marketing. This position also participates in Business Development efforts to secure new management contracts, assisting with building the business plans for potential new hotels. The Corporate Director of Marketing participates in operational initiatives demonstrating integrity and professionalism through assisting with planning, implementation and evaluation of all marketing activities including positioning, placement, advertising, digital media and public relations.
Essential Functions:
The Corporate Director of Marketing will be extraordinarily driven to deliver innovative, world-class campaigns that drive increased brand awareness for HQ Hotels and revenues for the properties in the HQ portfolio. This position will be responsible for assisting with the development of marketing strategies and story ideas based on culture, insights, trends, and data. The position requires a team player who projects confidence, a positive attitude, good judgement and grace under pressure; and someone who has the ability to think both creatively and strategically. This person must be able to adapt quickly to changing demands and willing to assist where necessary to ensure the properties and the company are successful.
Responsibilities / Duties:
In collaboration with property management, develop strategic marketing plans and establish annual marketing budgets through the review of competitive data, demand analysis, and market mix management.
Formulate, implement and assess the success of traditional and digital marketing, social media and public relations strategies for all new hotel openings.
Leverage sbe brands to create partnership opportunities to enhance and increase brand awareness and reach.
On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations. Including development of in-house merchandising to promote the engagement of these experiences and activations as well as any necessary support to execute the experiences and activations.
Assist properties with placement of online advertisements, development of creative for email advertising campaigns, posting on social media, executing direct mail campaigns.
Assist with all property photo shoots to ensure proper staging and complete list of shots required.
Review all hotel website layouts, photography, promotional offers to ensure maximum capture of revenue.
Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and product concepts.
For hotel and partner properties, cultivate and manage partner relationships for effective collaboration in developing and implementing marketing and public relations strategies and campaigns.
Drive marketing initiatives with the specific objective of increasing sales in, and customer traffic to, the HQ Hotels brand and hotel operations.
Provide direction to public relations team members in their coordination and review of public relation plans developed internally and externally on all projects.
Implement strategy as it pertains to social media channels, social media marketing plans, social media consultants and creates engagement plans and opportunities for growth for the properties and the brand.
Aid in new business development via participation in pitch meetings, brainstorms, idea generation, staffing discussions, creating decks in response to HMA RFP’s.
Assist in sourcing vendors, including creation of RFP’s as needed, for advertising, photography, social media, public relations.
Work closing with sbe brand/marketing team to ensure hotel marketing/advertising complies with sbe brand standards as it relates to HQ, DRG and EE marketing at the hotels.
Competencies:
Passion and pride for your work.
Ability to stay ahead of the curve, up to date, and have your finger on the pulse of latest trends and sales best practices.
Ability to handle multiple projects at one time and meet deadlines.
Balanced combination of being collaborative and being able to take the initiative and run with a project.
Strong understanding of consumer trends across lifestyle hospitality and entertainment, as well as deep understanding of the evolving media landscape.
Fundamental understanding of Integrated Marketing tactics.
Strong work ethic and ability to work in a fast-paced environment, while being flexible enough to pivot quickly if needed.
Comfortable with risk-taking to challenge and question the status quo.
Skills:
Excellent written, verbal, interpersonal and presentation skills (outreach plans, general proofreading, pitch development, media materials, strategy documents, decks).
Strong and confident leadership.
Results-driven, continually raises the bar. Delivers both quality and quantity.
Strong and consistent problem-solving and analytical skills; strategic thinker who gets stuff done.
Track-record of creative and innovative PR campaigns with tangible, standout results.
Social media and influencer campaign experience.
Ability to synthesize data into logical conclusions and recommendations.
Requirements:
Must be able to provide documentation that shows you are authorized to work in the United States.
Bachelor’s degree preferred.
Minimum of three (3) years’ relevant experience in the lifestyle hospitality marketing field.
It is the employee’s responsibility to secure and maintain current status of all required certificates, licenses, or registrations when required by local, state, or federal government agencies.
Must have the ability to speak, read, write, and interpret business documents in the English language.
This position will require travel nationally and/or internationally to multiple hotels, as needed. Must have a passport that allows for international travel. Must be able to travel to hotels for extended periods of time with very short notice.
Physical Demands:
The physical demands described here are representative of those requirements necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable people with a disability to perform the described essential functions where possible.
· Often requires standing, sitting, walking, reaching with arms and hands, occasionally climbing or balancing, stooping, kneeling, crouching and using hands and fingers to operate a computer or phone.
· Requires ability to talk and hear, communicating clearly through phone and internet meetings.
· Vision abilities required include close vision.
· Lifting between 5 to 20 pounds is sometimes required.
Work Environment:
Candidates understand that the business concept is based on a hospitality and lifestyle brand, which includes the service of food and alcoholic beverages. Candidates acknowledge and understand that accepting employment with the Company, may require presence at a venue, which may include exposure to the following: smoke from cigarettes and cigars; loud music and other sounds; individuals under the influence of alcohol; women and men in sexy and/or sexually provocative clothing.
We have a policy of zero tolerance for harassment or discrimination by any employee, vendor or guest. Nothing herein shall prevent or discourage an employee from notifying the Company if they are exposed to conduct of any type which makes them feel uncomfortable when performing their job duties.
Other duties:
This job description has been approved by the Company. Please note this job description is intended to convey information essential to understanding the scope of the job and the general nature, level and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties, responsibilities or activities associated with this position, as they may change at any time, with or without notice.
Job Type: Full-time
Pay: $80,000.00 – $100,000.00 per year
Benefits:
401(k)
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Schedule:
10 hour shift
8 hour shift
Experience:
Hospitality: 3 years (Required)
Ability to Commute:
Las Vegas, NV 89119 (Required)
Ability to Relocate:
Las Vegas, NV 89119: Relocate before starting work (Preferred)
Work Location: In person
Title: Marketing Coordinator
Company: La Quinta Resort & Club
Location: La Quinta, CA
