Overview
Marketing Coordinator Jobs in Remote at United Biosource Corporation
Social Media Analyst
Reports To: Social Media Manager
I. Role SummaryThe Social Media Analyst provides the crucial data-driven backbone for all social decisions, ensuring that creative choices are backed by quantifiable insights. By tracking, measuring, and interpreting platform performance, this person fuels continuous improvement and strategic pivots, turning raw numbers into actionable intelligence.II. Mission
Data-Driven Optimization: Convert raw social metrics into clear, practical recommendations for the entire social media team.
Trend Forecasting: Spot opportunities by analyzing audience behavior, competitor performance, and evolving platform algorithms.
Reporting & Transparency: Offer crystal-clear dashboards and summaries that keep leadership and teammates informed and aligned.III. Key Responsibilities
Social Performance Tracking
Collect key metrics from platforms such as YouTube (watch time, CTR, subscriber growth), Instagram (reach, impressions, saves), TikTok (views, shares, completion rates), and others.
Build automated or semi-automated dashboards to facilitate easy access to up-to-date numbers.
Data Analysis & Interpretation
Translate numeric results into root cause analyses (why certain posts soared vs. flopped).
Evaluate content type performance (short form vs. long form, educational vs. promotional, text-based vs. video).
Conduct competitor benchmarking to gauge brand standing in the market.
Strategic Reporting
Deliver weekly or monthly insight reports to the Social Media Manager and Creative Director, highlighting wins, losses, and recommended next steps.
Offer quick-turnaround analysis for major campaign launches or platform changes.
Testing & Experimentation
Suggest and design A/B testing strategies (different thumbnails, different hook lines, posting times) in collaboration with the Copywriter or Graphic Designer.
Assess test results to decide on broader implementation or discontinuation of certain tactics.
Predictive & Predictive Analytics
Explore advanced analytics approaches like predictive modeling or sentiment analysis to anticipate audience responses.
Leverage available data to forecast future performance or identify potential new audience segments.
IV. Strategic Aims
Evidence-Based Growth: Guide the team toward consistent, measurable progress rather than guesswork.
Continuous Improvement Cycle: Ensure data is used not just for post-mortems but for planning and fueling innovations.
Platform Algorithm Mastery: Stay informed about algorithm updates and interpret performance dips/spikes accordingly.
V. Daily Tasks & Long-Term Initiatives
Daily/Weekly:
Pull data from analytics tools, looking for spikes, dips, or anomalies.
Generate quick updates if something unusual occurs (viral post, unexpected drop in watch time).
Coordinate with the Social Media Manager to implement immediate performance-driven changes.
Monthly/Quarterly:
Provide in-depth analyses of trends and content type performance.
Recommend strategic pivots (e.g., focusing more on short-form content if it’s outperforming longer formats).
Collaborate with the Growth & Partnerships Manager to assess ROI on partnerships or influencer collaborations.VI. Tools & Software
Analytics Platforms: Google Analytics, YouTube Studio, Facebook Insights, TikTok Analytics, Sprout Social, SocialBlade.
Data Visualization: Tableau, Power BI, Google Data Studio for crafting easy-to-read dashboards.
Collaboration & Reporting: Slack, Confluence, or custom reporting systems to share findings.VII. Ideal Candidate Attributes
Mathematical & Statistical Acumen: Capable of advanced analysis and comfortable with large data sets.
Clarity in Communication: Translates complex findings into plain-English action steps.
Curiosity & Initiative: Enjoys experimenting with new data methodologies or advanced metrics to gain deeper insights.
Team-Oriented Mindset: Understands that data only matters if it’s effectively shared and utilized by the broader team.VIII. KPIs
Accuracy & Timeliness of reports.
Actionable Insights: how often the data leads to successful content optimizations or new strategies.
Testing Velocity: how many experiments are run and validated within given time frames.
ROI Calculations: clarity on cost per lead, cost per acquisition, and overall social media ROI.IX. Collaborative Pathways
With the Social Media Manager: Provide immediate performance updates and interpret daily social analytics.
With the Content Strategist & Copywriter: Offer data that refines future topics, angles, or messaging.
With the Creative Director: Influence high-level strategy with robust insights and long-term trend analyses.
Job Type: Full-time
Pay: From $20.11 per hour
Schedule:
8 hour shift
Monday to Friday
Weekends as needed
Work Location: Remote
Title: Marketing Coordinator
Company: United Biosource Corporation
Location: Remote
