Overview
Marketing Coordinator Jobs in United States at Confidential Jobs
Title: Marketing Coordinator
Company: Confidential Jobs
Location: United States
The Marketing Coordinator plays a pivotal role in driving business success by cultivating strategic partner relationships, developing enablement programs, and executing integrated marketing initiatives. This role combines partner relationship management with marketing and enablement responsibilities to advance key business objectives. The ideal candidate possesses a deep understanding of partner and customer segments and excels in collaborative, cross-functional settings.
Additionally, they’ll be responsible for activating and enabling partners, executing joint marketing campaigns, and ensuring alignment between strategic partnerships and our overarching marketing strategies. As a data-driven, sales-focused marketer, this individual will contribute significantly by conceptualizing, implementing, and effectively communicating campaigns in partnership with the marketing team and other key stakeholders.
Responsibilities
Collaborate with the marketing team to support ongoing marketing campaigns, including ideation, planning, and execution to amplify partner and customer engagement.
Develop and execute co-branded marketing materials and integrated marketing strategies, tactics, and campaigns that promote strategic partnerships and drive joint business goals.
Support ongoing marketing campaigns, ensuring strategic partnerships are highlighted and effectively integrated across communication channels including email, web, webinars, and events and conferences.
Serve as the go-to-market (GTM) lead when new API products or features launch.
Partner with the marketing team to ensure GTM plans align with broader campaigns and communication needs.
Qualifications
Relevant Bachelor’s Degree required or equivalent professional experience, Master’s Degree a plus.
5+ years in partner, channel, product, or general marketing role with a dynamic, fast-paced company; preference given to partner and alliances experience.
Proven industry experience including a network of industry partnerships preferred and understanding of the transportation and partner ecosystem.
Experience setting up, managing and promoting partners via a partner relationship platform such as Partner Stack.
Proven leadership of marketing initiatives through customer lifecycle.
Proven ability to create sales tools and sales enablement programs that increase win rates and accelerate sales cycles.
Experience creating annual forecasts, driving strategies to achieve while driving market share.
Skilled at creating concise, visually appealing presentations for internal/external audiences.
Proficient in Microsoft Office and Teams and understanding of CRM tools such Salesforce.
