Overview
Marketing Coordinator Jobs in Lynnwood, WA at Capstone Home Loans
Overview: We are seeking a dynamic and results-driven Influencer Relations Specialist to join Wave’s comprehensive Influencer Marketing department. As an Influencer Relations Specialist, you will be responsible for developing and executing influencer marketing strategies for our clients, managing influencer relationships, and ensuring the successful implementation of campaigns for both paid and in-trade partnerships. Additionally, you will lead in the curation and execution of influencer events and brand mailers. Working closely with the PR Manager (and Social Media team for select clients), this role requires a strong understanding of the digital landscape, influencer trends, and social media platforms. This position reports directly to Wave’s head of PR & Influencer Marketing. This is a hybrid in-office position; a minimum of two days required to work out of our South Boston office (additional in-person days are dependent on client events and needs).
KEY RESPONSIBILITIES
Campaign Strategy & Execution:
Collaborate with clients to understand their brand goals and objectives.
Develop creative influencer marketing strategies that align with client goals.
Identify the right influencers for client campaigns based on audience demographics, engagement rates, and brand fit.
Oversee the full campaign lifecycle, from strategy development, project management and post-campaign reporting and analysis.
Develop campaign materials (briefs, talking points, etc.) specific to client’s brand messaging, concept/content focus and timeline.
As needed to support client strategy, ideate and execute curated influencer events and creative brand mailers.
Influencer Relationship Management:
Build and maintain strong relationships with influencers, agencies, and content creators across various platforms (Instagram, TikTok, YouTube, etc.).
Negotiate contracts, deliverables, and compensation with influencers for both paid and in-trade partnerships.
Coordinate on-site visit details between influencer and client. Ensure all parties are aligned on reservation details and ordering parameters.
Ensure influencers adhere to campaign guidelines and brand standards.
Campaign Monitoring & Optimization:
Track and analyze campaign performance, providing insights on metrics like engagement and reach.
Troubleshoot and resolve any issues that may arise during the campaign / on-site visits.
Adjust campaign strategies as needed to optimize performance.
Influencer Marketing Intern Responsibilities & Requirements:
Assist with all aspects of our influencer marketing services and ongoing client campaigns
Maintain and help grow internal influencer database
Assist with campaign reporting and analysis
Creative social media user who is up to date on current industry trends/topics
Avid consumer of influencers/content creators on multiple platforms, including Instagram, TikTok, Youtube and beyond
Please include in your application three favorite accounts you’re following
Work alongside PR Intern in the execution of overlapping client campaigns/activations; including event pre-coordination, post-event reporting, PR box assembly
Client Communication & Reporting:
Serve as the primary point of contact for clients regarding influencer marketing campaigns.
Capture and send content to client in real time (no later than by next business day).
Present final reports (Monthly, quarterly, or project based) and analysis.
Market Research & Trend Analysis:
Stay up-to-date with the latest trends in social media, influencer marketing, and digital marketing.
Conduct research to identify new influencers and emerging platforms that align with client goals.
Team Collaboration:
Work closely with the PR team to ensure integrated and seamless campaign execution and overall client support. For select clients, work closely with the social media team to complement organic content being created for the accounts.
Provide support to interns and assist with their professional development.
QUALIFICATIONS
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
2+ years of experience in influencer marketing, social media marketing, or related fields.
Proven track record of successfully managing influencer campaigns from inception to completion.
Strong understanding of social media platforms, influencer metrics, and digital marketing best practices.
Excellent communication and negotiation skills.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Analytical mindset with experience in tracking and interpreting key performance metrics.
Creative thinking and the ability to generate fresh ideas for influencer campaigns, events and mailers.
Detail-oriented with a proactive approach to problem-solving.
Strong interpersonal skills with the ability to build relationships both internally and externally.
Passionate about social media, content creation, and influencer trends.
Boston-based
Open to local travel, including some evenings and weekends as needed for event execution and capturing social media content for Wave social media channels
BENEFITS
Health Insurance
Dental Insurance
Vision Insurance
PTO
Birthday PTO
Hybrid work schedule
If interested in applying, please email your resume & cover letter to [email protected].
Title: Marketing Coordinator
Company: Capstone Home Loans
Location: Lynnwood, WA
