Overview
Marketing Coordinator Jobs in Raleigh, NC at Northwestern Mutual
About Assembly Software
Assembly Software is a visionary technology company dedicated to revolutionizing the legal industry. It blends decades of history and industry experience with next-generation, customer-focused innovation, bringing together two of the legal profession’s pioneering case management brands, Needles and Trialworks, both of which have contributed to Neos, Assembly’s reimagined cloud-based solution. With its premier case management solution, Neos, and the game-changing NeosAI, Assembly Software empowers law firms to exceed expectations and maximize their potential through innovative software solutions.
Assembly’s Neos is a cloud-based practice management software with embedded AI that combines customizable workflows, seamless integrations, and powerful analytics. Neos empowers law firms to streamline their operations, enhance productivity, and manage all aspects of their practice. In addition, NeosAI seamlessly integrates within Neos, empowering users to leverage AI capabilities without needing to switch between different platforms
When you join Assembly Software, you’re joining a team that genuinely cares about you, your career, and your excitement about your job. When you work for a tech company in the legal field, there are endless opportunities ripe for disruption, and you’ll be on the forefront of that innovation. We want you to pursue what drives you and push your boundaries! Assembly Software is where people come to shake up a historically buttoned-up industry.
Vision Statement
Assembly’s vision is to provide the legal community the best practice management software that enables client advocacy from anywhere at anytime.
Mission Statement
Our mission is to provide intuitive and comprehensive legal practice management solutions enhancing efficiency and profitability for our customers.
Core Values
We are Accountable: We accept responsibility for our choices and actions. We value transparency + feedback.
We Never Stop Learning: We pursue growth + learning.
We Thrive as a Team: We value others’ opinions + work respectfully with one another.
We are Collaborative Innovators: We are adventurous, creative + open-minded.
We are Here to Be of Service to our Customer + our Colleagues: No matter our role, we are all here to be of service + add value.
We have Unyielding Integrity: We do the right thin, even when no one is watching.
We Embrace Diversity + Inclusion: We are passionate about creating and cultivating an inclusive culture that promotes and values diversity.
Assembly is looking for a highly motivated and driven growth marketer leader who thrives in a hands-on, fast-paced environment and loves solving unique business challenges. As the Director of Growth Marketing, you will be responsible for leading our demand generation efforts and driving revenue growth. In this strategic role, you will collaborate closely with marketing and sales leadership to develop and execute an integrated demand generation model that aligns with our go-to-market strategy, quarterly pipeline goals, and yearly marketing budget.
Key Responsibilities:
Demand Generation Strategy and Execution
Collaborate with marketing and sales leadership to align on priorities and develop the strategy, planning, and execution of our integrated demand generation model.
Strategize and implement integrated campaigns through a results-driven approach, leveraging both existing and new channels/techniques to support enterprise pipeline goals.
Own objectives across the marketing funnel, from Inquiry to SQO to Closed Won, tracking and optimizing performance at each stage to create a predictable demand generation engine.
Build end-to-end funnel programs that convert, using data-driven decision making and creativity to identify the most effective channels, messaging, value propositions, and calls to action.
Forecasting and Budget Management
Develop and manage the yearly marketing budget to support demand generation initiatives and achieve revenue growth targets.
Forecast and track marketing spend and performance to ensure efficient use of resources and alignment with budget.
Collaborate with finance and leadership to adjust the marketing budget as needed based on performance and changing business priorities.
Conversion Rate Optimization
Continuously optimize the demand generation funnel to improve conversion rates and drive pipeline growth.
Leverage inbound and product-led sales strategies to accelerate pipeline generation efforts.
Marketing Operations, Analytics, and Reporting
Partner with the Analytics and RevOps teams to develop and track key metrics, including marketing performance measurement, budgeting, strategic planning, and marketing systems/data.
Own the demand funnel analysis, diagnosing pipeline generation issues and proactively solving them.
Define KPIs and implement measurement, analysis, benchmarking, and reporting methods to gauge the success of demand generation initiatives.
Marketo experience required; admin preferred.
Sales Alignment
Ensure a highly productive relationship with the Sales team, aligning on campaign and target account strategy to drive pipeline growth.
Serve as the face of marketing enterprise pipeline reporting to the GTM leadership.
Qualifications:
7+ years of experience in a senior demand generation or growth marketing role, preferably in a high-growth, high-velocity environment
Proven track record of building and executing successful demand generation programs that drive revenue growth
Expertise in developing and optimizing integrated marketing campaigns across multiple channels
Experience in forecasting and managing to a yearly marketing budge
Strong understanding of marketing technology, data analytics, and performance optimization
Ability to think strategically while also being hands-on and detail-oriented
Excellent project management and problem-solving skills
Exceptional communication and presentation skills, with the ability to influence cross-functional stakeholders
Passion for staying up-to-date with the latest marketing trends and technologies
100% Microsoft 365. Tech stack (experience preferred): Salesforce, Marketo, Microsoft PowerBI, Google Analytics, ZoomInfo, G2, Linkedin Sales Nav, Contentstack, VWO, Asana, Calendly.
If you’re a strategic and results-driven growth marketing leader who thrives in a fast-paced, high-growth environment, we’d love to hear from you. Apply now to join our team and make a significant impact on our revenue growth.
When you’re considering a new job, it’s normal to have a ton of questions. Here are a few things we get asked all of the time:
I am tired of the daily grind of a commute, where are you located?
With the exception of an occasional visit to our Miami, FL office, we rely on Teams and Zoom for virtual video meetings, so when you work at Assembly, you get to work in the comfort of your own home in your PJs if you’d like!
What makes Assembly Software so special?
The people are the heart of our organization! Our passion for our products and our entrepreneurial spirit creates an energetic and fun work culture. Assembly Software is a SaaS organization and the leading provider of case management solutions and through our three brands, Neos, Needles, and TrialWorks, we have a rich multi-decade history.
Today we have assembled the largest user base in the industry, with over 2,500 law firm customers and more than 40,000 users. In 2017, the business was acquired by Ridge Road Partners – a group of long-term focused, business builders – who are transforming the business into a dynamic, fast-growth enterprise. Additionally, Assembly Software offers a competitive compensation package with uncapped commissions for our Account Executives, and built-in accelerators.
What are the benefits like?
Competitive! You will be able to elect from competitive health, dental, and vision benefit plans in addition to short and long term disability, and other supplemental insurance options. We also offer 401k, flexible time off, paid parental leave, and an employee assistance program. We value our employees and reward and recognize your contributions.
Assembly Software provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Show more
Title: Marketing Coordinator
Company: Northwestern Mutual
Location: Raleigh, NC
