Overview
Marketing Coordinator Jobs in Palo Alto, CA at KW Advisors
10 West Walnut Street Pasadena, CA 91103
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee’s Neighborhood Grill + Bar®, IHOP® and Fuzzy’s Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.
IHOP is looking for a driven and innovative Associate Manager, Product Marketing to make breakfast with us!
The primary objective of Product Marketing is to attract new visitors and generate profitable transactions strategically through the breakfast equity of our everyday Core Menu, craveable & buzz-worthy Limited Time Offerings (LTO), and competitive Value menu items. We work in tandem with the wider Marketing department to deliver a calendar of promotions that resonate with consumers as “distinctly IHOP”.
This is a hands-on role focused on executing product development, marketing campaigns, and sales performance analysis to best position our menu for guest satisfaction and business growth. You’ll collaborate with both cross-functional team members and external agencies to usher new product and platform initiatives from the initial concept phase to implementation and nationwide rollout.
Responsibilities:
Execute Core, LTO, and Value menu strategies by guiding products through development pipeline
Manage brainstorming and ideation of new item concepts, platforms, initial names and positioning
Partner with Consumer Insights, Culinary, Operations, and other cross-functional teams to develop and test new menu items
Build foundational understanding of supply planning & procurement process
Support systemwide launch of annual Brand Calendar promotions
Ensure roll-out materials (recipes, training job aids, field communications) are consistent with Product Marketing expectations
Provide direction and guidance to prepare POS and Publishing Services for in-restaurant and online menu deployment
Partner with Brand Experience to craft campaign briefs for both internal and external partners in creative production
Review creative assets including but not limited to POP, Video, Website, Digital, Email and Social
Build support and rapport through effective communication across the organization
Update project performance to manager, cross-functional team, and agencies on an ongoing basis
Monitor business performance and industry trends to become a category expert
Partner with Business Analytics to interpret data and develop fact-based recommendations based on approved success criteria when needed
Skills & Requirements:
Bachelor’s degree in Marketing, Business or related field and 3-4 years applicable work experience
or MBA degree and 1-2 years applicable work experience
Preferred experience; Brand or product management in a national chain restaurant, agency, or consumer packaged goods (CPG) environment
Exceptional organization and project management skills to manage multiple projects and timelines
Demonstrated ability to establish strong working relationships with internal/external partners
Nimble and flexible with creative thinking and problem-solving abilities
Excellent written & verbal communication skills, strong presentation skills
Proficient in Microsoft Office (Outlook, Excel, PowerPoint, Word)
Franchise-based business experience is a plus
Target salary range 90k-105k depending on experience
Equal Employment Opportunity Statement
Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.
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Title: Marketing Coordinator
Company: KW Advisors
Location: Palo Alto, CA
